ConcoursMania Group Announced the Launch of Actiplay, A Range of Marketing Games...

ConcoursMania Group Announced the Launch of Actiplay, A Range of Marketing Games Designed Exclusively for Brands

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Bordeaux – 6th September 2012 – As part of ConcoursMania Group’s (GCM) continued expansion in France and  internationally, the company is proud to announce a new specialist B2B brand: Actiplay.

Listed on the stock exchange since 2011, ConcoursMania Group (GCM) is Europe’s leading developer of marketing games, with an established presence in various sectors including media, ecommerce and distribution. At ConcoursMania Group (GCM) we continue to pursue an ambitious development strategy, applying our proven expertise to new platforms (mobile devices, social networks), expanding our range of technologies and signing major international partnerships.Actiplay is the new name for the company’s brand-focused gaming services, working in parallel with our public gaming site business (casual gaming, gamezones, online competitions), currently behind no fewer than 29 leading gaming sites including big names such as jeux.com, concours.fr and kado.fr.

In 2011 ConcoursMania Group (GCM) ran over 400 marketing game operations, on behalf of over 250 advertisers and agencies with a broad variety of objectives: securing customer loyalty, collecting data, boosting sales, developing a brand’s reputation etc.

Actiplay Studio and Actiplay Advertising, two specialist services dedicated to brand operations:

 

 

Actiplay is the only expert in this market capable of managing every step of the promotional game process: advice, technical development, hosting, campaign planning, targeted publicity using highly effective networks, statistical follow-up and allocation logistics.

Thanks to the Group’s proven expertise in creating public gaming sites, Actiplay can count on a unique wealth of specialist knowledge in the mechanics of creating effective games, and a peerless understanding of the browsing habits of web users.

  • Actiplay Studio draws upon the talents of its team of specialists (graphic designers, web designers, developers…) to deliver graphic design and technical development services for games running on all digital platforms (web, smartphones, tablets, social networks etc.) and in a wide variety of formats (serious games, quizzes, casual gaming). Actiplay Studio provides brands with genuinely innovative gaming concepts (augmented reality, 3D etc.).
  • Actiplay Adverstising provides comprehensive, effective, multi-channel promotional strategies, and guarantees efficient data collection thanks to a network of over 25 million internet users and smartphone subscribers.

“We wanted to make the distinction between the Group’s two major activities using a brand name which is already well known and respected in this sector – Actiplay – in order to really focus on our B2B services without losing any of the power of the ConcoursMania Group (GCM) name” explains
Nicolas Babin, Managing Director of ConcoursMania Group.

About ConcoursMania Group (GCM)
ConcoursMania Group (GCM) provides support to its clients in the marketing of online gaming campaigns and publishes its own gaming websites for the public. ConcoursMania Group (GCM) offers clients innovative solutions, while continuing to permanently observe and study developments in this sector.

ConcoursMania Group (GCM) has worked on projects for over 500 clients, including major names such as Oxybul, Voyages SNCF, France Télévisions, Roady, Bébé9, NRJ and more.

 

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