Last week, United launched the MileagePlus Digital Media Store so that all their 70 million members could have more options to spend their miles on. Krishnan Sarananthan, managing director of Mileageplus and GSummit keynote, stated that customers were wanting to redeem their miles for something other than another flight. He touted: “Some of our members are business travelers who get on plane nearly every week. The last thing that they want to do is to get on another plane.”
That won’t even be a problem for most MileagePlus members as infrequent flyers, around 70% of MileagePlus, will often never save enough miles to earn another flight anyway. The new digital store will allow members to redeem their miles for downloadable music, movies, hotel stays, car rentals, and even full “one-in-a-lifetime” experiences. While airlines generally do have things other than flights for member miles, rewards like magazine subscriptions typically cost at least $25 worth of redeemable miles. United’s digital store will allow for reward redemptions valued as low as $1.
Kudos to United for making MileagePlus even more valuable than it is now.
via Loyalty 360
