Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is…
Mashable has featured a case study of SCVNGR’s campaign with Buffalo Wild Wings, which goes into some detail on how gamification can benefit restaurant locations. Buffalo Wild Wings is a national chain with over 700 locations around the country, and in January they partnered with SCVNGR to apply the game layer in order make every…
I recently sat down with Veer Gidwaney, founder and CEO of DailyFeats, to discuss some of the ways that the company is helping to “get people to achieve their maximum potential every single day” using gamification, points, and badges (or in this case “feats”). We introduced DailyFeats earlier in our blog, but some of the most…
Innovation and bureaucracy may seem like polar opposites, but companies like Spigit are working to bring them closer together. In the burgeoning world of gamification, it has been well-cited that Gartner predicts half of innovation-based companies will be gamified by 2015. Gartner released a case study on implementing a gamified enterprise solution for the United Kingdom’s…
Gamify is slowly coming out of its shell with a recent announcement of a partnership with setiQuest and the Search for Extraterrestrial Intelligence. setiQuest is an effort towards community involvement that will lead to a significant improvement in the ability to search for other intelligent civilizations in the cosmos. Gamify is supporting this effort with the Gamify…
Mother’s Day is almost here, and with it comes the necessary phone calls, gifts, and communication around showing appreciation for all of those hard working mommas out there. I recently had a conversation with Matthew Bromberg, founder and CEO of I’mOK, an interesting app for parents and mothers. I’mOK aims to improve communication between children and parents and…
Bunchball’s gamification campaign with Playboy digital has shown promising results. According to an interview with Bunchball’s chief product officer Rajat Paharia in VentureBeat, “We’ve seen huge growth in gamification over the past year and we’re thrilled to see that translate into genuine customer demand.”
We all know the pain of watching the uninitiated perform seemingly simple tasks on computers. Without the shortcuts and time savers that have become second nature, watching others use the computer can be as painful as nails on a chalk-board. But even software “experts” often utilize only 10% of any given software, so no matter who you…
The foundation of marketing is beginning to shift. For many decades, TV has been the focus of advertising campaigns, but with the Internet, social media, and now games, the structure of advertising has been forced to follow the audience to increasingly interactive mediums. Right now, social media is king, but quickly games will be the…
Businessweek recently compiled a “CEO’s Guide to Gamification”. The collection profiles a few companies that have been using gamification to solve problems in business, and gives executives a brief introduction to the topic. The site has put together a few interesting stories, and some highlights are below. Nissan has produced a well know example of gamification in…
By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner. As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise.
Hopskoch is a new social interaction platform for publishers and marketers looking to attract, cultivate and retain brand enthusiasts. It was released a few weeks ago by the developer, Sifr, a startup out of New York. Hopskoch makes it easy for a mainstream web and mobile audience to interact with each other and the brands they love through a language of fun photo-taking games and storytelling. The platform already has a growing community of players, and I sat down with Sunil Madhu and Marty Monaco, Sifr’s founders, to talk about the motivations behind the play.
According to Jen Pahlka, founder and Executive Director of Code for America, trust in government is at an all time low except amongst a single demographic: Millennials. This may seem odd, as our generation is typically seen either in a never ending text conversation, wasting time on Facebook, battling friends on Call of Duty, or clicking on cows in FarmVille. But I see these elements as something different. I believe our “wastes of time” have the ability to make our generation into the most participatory generation in the past two-thousand years. As Pahlka puts it, “it’s not that Millennials think the government works now, it’s that they think they can remake the government in their image”. In line with this idea, collaboration and participation through social media is becoming an integral part of the Government 2.0 movement, and I see games as the next step in the process.
Education in the United States is in dark times. Although we are one of the richest nations in the world, based upon international testing, our 9th graders are 28th in math, 22nd in science, and 18th in reading. Of course standardized testing as a measurement receives its fare share of criticism, but an even more insidious culprit in America’s…
