The gamification space is continuing to heat up. We’ve already seen innovative campaigns, great client growth, and large rounds of funding, but today, BigDoor is announcing the first acquisition in the space in a partnership with OneTrueFan. OneTrueFan is a service for web publishers that enables visitors to earn points for their online activity and…
Through technology we have created new ways to collect, show, and share data. Beyond that dry term, “data”, is a vast range of possibility, and gamification is demonstrating how we can show and share information in the hopes of becoming more fit, more healthy, and more knowledgable. These are largely personal goals made social through…
Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage…
Motivation in sales and innovation is one of the fastest growing sectors for gamification. Today, Bunchball–the first company to offer a gamification platform for brand engagement–is announcing Nitro for Salesforce and entering the market to bring gamification to the enterprise. Nitro for Salesforce grows from many of the key mechanics that have already proven to encourage…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter and Justin.tv. Follow @gamificationco for updates and submit questions…
Badgeville [http://www.badgeville.com] Founded: Location: San Francisco, CA Employees: 25 Revenues: $5-10M (2011, est) Funding: $14.5M total $2.5M [date] (eBay COO Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad and Zain Khan from Felix Investments and senior executives from Paypal, Chegg, Shopping.com, Drugstore.com and Warner Music) $12M [date] (Norwest Venture Partners and El Dorado Ventures) [Introduction…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter. Follow @gamificationco for updates and submit questions with hashtag…
Two start-ups in gamification of health have merged to create Habit Labs and achieved an early round of funding. Buster Benson, creator of Health Month, 43 Things, and Locavore, has teamed up with Jen McCabe, founder of Y-Combinator backed health startup, Contagion, to get Habit Labs up and running. They already have a strong foundation with…
by Greg Caswell and Jeff Lopez Regardless of your political orientation, the last few months have been frustrating ones for American voters and citizens. The political system seems far removed from ordinary Americans; politicians are playing a game removed from the needs of many of their constituents because their primary goal is to win the…
Beginning this fall, The Wharton School at the University of Pennsylvania will host the first ever MBA-course on gamification as it applies to business. The class will be taught by Kevin Werbach, a professor of Legal Studies at the Wharton School, and Dan Hunter, a professor at New York Law School. They are supporting the course with…
This Wednesday, the BMW Guggenheim Lab opened to the public. Located in New York City, just north of Houston Street and the Sarah D. Roosevelt Park, the aim of the project is serve as a platform for positive interactions in city planning and to examine the spaces that we all share. The traveling lab includes…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked it off with an interview between Daniel Debow, co-CEO and co-Founder of Rypple and our own Jeff Lopez….
Today, gamification and engagement platform, IActionable made the announcement that they are opening their service to to educational companies and institutions for free. They are offering their platform with fully enabled feature functions and free basic consulting at no cost to educational institutions and at discount to non-profits. The goal is simple. Education should be a priority, and…
Announced last week, Games for Health: Research, Development, and Clinical Applications (G4H) is a new peer-reviewed journal investigating research into the field of games for health. Games for health as a field has largely been focused around industry events such as the Games for Health Conference–which recently celebrated its seventh year–and the serious games community….
