Last week, Samsung was among the first to announce integration of Badgeville’s new behavior platform in Samsung Nation. Samsung has put their weight behind the rollout. Rather than gamify one marketing campaign or a single product site, the company brought gamification into the forefront and integrated the new features throughout the US corporate site. Leaderboards, badges,…
Social validation may sound like a lonely high-schooler’s dream, but in terms of gamification, it is a powerful social mechanic that can expand the user base and keep users honest. Social image is important in the People’s Republic, where “keeping face” is a traditional value, and Kwestr, a new startup out of China, hopes to expand…
Earlier this year, Mashable rolled out gamification elements for their tailored news experience, Mashable Follow. Last week, Mashable wrote about the new features, and asked “what makes gamification successful?” The answers they provide give a cursory case study of how gamification can motivate engagement in an already active community.
In the world of gamification for television, it can sometimes be difficult to tie couch potatoes to an interactive experience, but a few projects have done it well. Pug Pharm, a Canadian leader in gamification and social engagement, teamed up with Switch Design to create a social gameplay platform to the History Channel’s Ice Pilots…
Over the past year and a half, gamification has been behind big changes at the White House and government agencies. Previously, government contracts have been determined by bidding between large firms that have a history with federal projects (imagine Boeing and Northrop Grumman bidding on contracts for a new jet fighter). But based off of successful…
There is a conversation held over and over between parents and children that is as old as the first Motorola flip-phones: the conversation on purchasing your teenager a cell phone. Kids always have the best arguments, “I’ll only use it to stay in touch with you,” “I promise to check in every hour on the…
A serious game with some gamification elements, Battle for the Bay sets out to educate San Franciscans on the ongoing threats to the bay. Produced by Save the Bay, the game takes players through the tumultuous history of protecting the wetlands, rivers, and watersheds that benefit a healthy marine ecosystem. There are some typical contest rewards (an…
Pepsi has teamed up with The X-Factor, Simon Cowell’s new foray into TV singing competitions, to create Pepsi Pulse and Pepsi Sound Off, two gamified social media platforms that allow viewers to compete and communicate while watching the show. There has been some side conversations of the gamification of social TV, but this is the first time…
From an inside look at gamification’s roots at StackOverflow to the future backlash of “badge fatigue” gamification has run the gauntlet this week. Be sure to check out the other stories including a word from Ian Bogost’s co-founder, Gerard Lafond, and gamification in education, environmental sustainability, and the exciting world of life insurance.
For a few of the past 139 years that the American Public Health Association has held annual meetings, it has sponsored a 5K run to support wellness and bring attention to the importance of exercise in public health. It may seem that a game would be ill-suited for such a venerable institution (it was created…
Enterprise gamification, making everyday business tasks such as data entry and management training more engaging, continues to see burgeoning interest. Today, Rachel Emma Silverman from the Wall Street Journal has a piece on gamification of the workplace. With research from Gartner and M2 and quotes from gamification experts Mario Herger, Gabe Zichermann, Kris Duggan, and Byron Reeves, the…
There have been quite a few interesting stories on gamification from around the web this week. Highlights include a serious game on poverty that motivates participants to turn around and give back to the less fortunate, specifics by Michael Wu on how gaming the system can be overcome, an insightful Q&A on health games, and a terrifying…
Along with the keynote at today’s JiveWorld2011, gamification is making a big splash. Platform company Bunchball announced that they will be integrating their Nitro platform with Jive in order to bring game mechanics into the leading social business software platform. Jive combines collaboration software, community software, and social applications, and makes for an easy fit for…
Over the past week, two excellent overviews of gamification have come out that highlight a few of the pitfalls that must be overcome for a successful product or campaign. Michael Wu, PhD is principle scientist of analytics at Lithium. In his most recent post, Michael discusses the inevitable, that players will always try to game a…
Online Colleges Guide has a great infographic on how games are affecting education. It goes into some detail as to which games benefit which fields, such as the Civilization series giving hands on lessons in the interactions between history, geography, and politics, but I’m not sure how much Angry Birds benefits the understanding of physics…
