We all know that gamification is among the world’s fastest growing professional service industries and continues to greatly impact corporate and social enterprises worldwide. However the importance of this field has further been demonstrated recently with the announcement that 2013 will see the first ever Gamification World Championships.
Originally proposed to the The Fun Factory by Kevin Richardson of San Francisco, the Speed Camera Lottery was implemented by the Swedish National Society for Road Safety on site in Stockholm, Sweden in November 2010. Using existing traffic-camera and speed-capture technologies, the Speed Camera Lottery device would photograph all drivers passing beneath it. Each vehicle’s speed was displayed to the drivers passing by and recorded by the system. Speeders would be photographed and issued a citation, with the proceeds going into a cash fund. Drivers who obeyed the speed law would also be recorded and entered into the lottery, where they would be eligible to win some of the money from the speeders.
This case study has been seen by almost everyone within the gamification industry, but how can we learn to create an innovative solution like this by ourselves for our own projects? The answer for that is to dig deeper into the motivating factors involved by examining the project through the Gamification Framework Octalysis.
Back in 2011 (Wow, has it really been that long?), Gamification pundits Gabriel Zichermann and Sebastian Deterding had a large debate on various gamification concepts.
One of Deterding’s critiques was that, contrary to what Zichermann wrote in his book Gamification by Design, Serious Games and Advergames should not be considered as Gamification.
