The interest in the Gamification Workshops has been amazing! Both workshops, New York and San Francisco are now officially sold out! But it’s not too late to learn more about gamifying your business. You can still sign up for the waitlist to be notified if more spaces become available by filling out this form. And,…
Roadify is a relatively new mobile social network based around NYC commuting. The basic premise is to notify other users of the actual bus arrival times, as compared to the posted stop times that are often inaccurate due to traffic and other delays. As a member, you either “give” or “get” real time notices that…
Thanks to everyone who came to see me speak at GrassrootsCamp on Monday. My updated presentation can be seen right here: Game Mechanics & Funware for Non-Profits View more presentations from Gabe Zichermann. If you’re interested in learning more about how game mechanics can be effective in every kind of business, you should attend our…
We’re starting this who’s who of gamification, called the G-List, to help you connect with the thought leaders and key decision makers in the space. We’re starting with Neal and will be updating this every week. So follow us on twitter @gamificationco and/or subscribe to our newsletter to find out more and stay in the…
When we’re children, being taught how to read and encouraged to do so as often as possible, we’re told that we can find the world within the pages of books. Now it seems that you can find pages of books scattered around the world. Rapper Jay-Z’s new memoir Decoded, set to be released on November…
Next week, Tuesday, October 26th, I’m honored to be giving a Google Tech Talk at 2pm in Mountain View on “Our Fun Future”. If you’re a Google employee, I’m sure I’ll see you there. The talk will most likely be broadcast and available for viewing afterwards – we’ll alert you when it’s live. Unfortunately the…
Bunchball has recently released a new white paper entitled “Gamification 101: An Introduction To The Use Of Game Dynamics to Influence Behavior”. The document is a great informational summary for people new to the industry and business owners looking to understand these new marketing tools and concepts. It starts off with an easy break down…
Kiva President Premal Shah is worried about the drastic change that internet has taken since 2005, the year the site first launched. In a recent interview with TechCrunch, Shah noted that with game mechanics increasingly the norm and social games reaching an unprecedented audience, companies like Zynga are a stronger competitor to the micro-lending site…
One of the biggest mistakes that people make when designing engagement with gamification is to assume that cash (or stuff) is the ultimate reward. Time and time again, evidence shows that tangible rewards have serious deficits in an incentive scheme. Limitations include: They Can Turn Users Off: If your rewards don’t look good in…
For the record, I’m the classic casual gamer type. I play some games but I don’t get all crazy about beating them and don’t care a whole lot about having the high score. In fact, when something becomes too frustrating or competitive, I tend to put it down. I don’t have that “killer” instinct that…
Gamification just got so much easier with BigDoor’s new “MiniBar” features. Now even the least tech savvy business owners can add Facebook friendly game mechanics to their site by using the simple tool bar and selecting which ever options they like. It’s just a matter of choosing your widgets and copy/pasting source code into your…
There’s been a huge amount of interest for our Gamification Workshops in San Francisco (Nov 12) and New York (Nov 15); so much so that space is now extremely limited: we are down to less than 12 available spaces. The gamification workshops are an unprecedented opportunity to go hands-on with Amy Jo Kim and Gabe…
The last 7 minutes of my recent talk at Virtual Goods Summit was extracted and syndicated by BNET in a snappy little video we’ve embedded below. I call it “Three Perfect Bullets”, and it highlights some of the best takeaways from my work in gamification in the areas of Points, Badges and Levels. They are…
It seems like the next logical step: If you can create a game platform to motivate you to be more active socially, get forms finished and save money shopping, why not a game app that rewards you for accomplishing more in your everyday life? EpicWin is a new iPhone app that’s been getting a lot…
We’re pleased to announce an unprecedented opportunity to get hands-on with your customer engagement strategy: the first ever full-day Gamification workshops to be held in San Francisco (Nov 12) and New York City (Nov 15). Space is strictly limited.
