June 12, 2026
Headlines

Asia

Using Augmented Reality and Games for Bank Engagement

Kevin Shane83 mins

Gamification has come a long way in categories such as education and health, but Jonathon Camhi explains in 2014 Forecast: Gamification and the Year Ahead in Banking that in the banking world, gamification lags far behind. When reviewing banking gamification on a global scale, an in-depth survey by Infosys reveals that some banks in South Korea and Singapore have adopted gamification applications.

This research study included 160 lending institutions worldwide, but less than 10% have instituted any form of gamification. However, “35%” of those banks have plans to unveil gamification applications in the future, specifically in the next two years.

Read More
i-kifu

How Gamification is Finding Its Way into Japan’s NPO Sector with i-kifu

Heong Weng Mak012 mins

Since its first emergence of the word in 2010, the gamification movement has gained the attention of a wide range of audiences, reaching to all four corners the globe. From the corporate offices of America to the Streets of Hong Kong, gamification has made an impact in people’s daily life. Speaking of making an impact, non-profit organizations are realizing the potential gamification could be used as a tool for change and a organization called i-kifu based in Tokyo, Japan is aiming to do just that. Gamification Co had the opportunity to interview i-kifu founder, Nhat Vuong to talk about his web-based platform.

Read More

Moving Beyond Points and Badges: Gamification 2.0

Ivan Kuo1011 mins

The technology and business world has been abuzz with a new term– gamification, defined as the use of game elements in everyday scenarios in order to drive engagement and make work more interesting. This has been seen by some as a game changer (pun unintended) to make boring tasks fun & drive motivation, while others see it as a modern and web friendly extension of the ubiquitous reward and recognition techniques already being used by companies in some form or another.

But the question is, is it always going to be just about points and badges? The answer has to be an emphatic no. While points and badges have served admirably in terms of providing social recognition and motivation to millions of users already, their novelty is rubbing off, and incremental gains are dropping alarmingly.

Read More

Chok! Coca-Cola’s Most Successful Hong Kong Marketing Campaign in 35 Years

Ivan Kuo63 mins

Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.

Read More

Prominent Gamifiers: Keith Ng and GameMaki

Ivan Kuo12 mins

Most of the buzz surrounding gamification seems to be located within the United States but it would foolish to not recognize its international presence as well. We’re aware of Spain BBVA’s gamified banking platform, a hugely successful alumni crowdfunding platform in Stockhom, and there’s even an upcoming gamification platform straight out of Estonia! But where’s the gamification presence in Asia? It’s growing tremendously and Keith Ng’s work with Gametize is proving gamification’s worth in Asia.

Read More

Why China’s Propaganda Games Don’t Work

Sudarshan Gopaladesikan27 mins

China has always viewed video games as a negative influence to society and the social order. In 2009, the Chinese Ministry of Culture banned mafia games, citing that these games embody antisocial behavior like killing, beating, and looting. China has not slowed down on its blacklisting of games, and they have even banned consoles such as the Playstation and Xbox. Contrary to what China’s past actions may infer, they have been actively investing millions of dollars to game companies in the form of grants and tax breaks. However, a new political move targeting the 120 million Chinese online gamers comes with some strings attached to these game developers.

Read More