The Internet of Things for the Masses: Increasing Engagement in a Digitized World

The Internet of Things (IoT) can be defined as the digitizing of reality, the connectedness of the real world, the online extension of … everything. Simply put, IoT is the concept of smart devices interacting with one another through an online connection. IoT technology is not necessarily new in theory or practice: uniquely-identified devices have…

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CRM

The Four Domains of CRM

“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…

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maggie buggie

What is the Role of Enterprise Gamification in Digital Transformation?

The cloud, big data, analytics, and of course, gamification all play a big role in the future of enterprise.

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues New research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

Capgemin believes that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this GSummit SF 2013 talk, Maggie Buggie, VP of Digital Transformation at Capgemini, explores the role of gamification in building digital advantage.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Badgeville Announces Summit for Behavior Management – Engage 2012

Gamification leader Badgeville announced their first summit focused on educating businesses on the implementation of game, reputation, and social mechanics to their digital business model for behavior management.  Recognizing the need to educate businesses on effective gamification, Badgeville will host Badgeville University—a two day summit held in San Francisco from Aug 8 to Aug 9. Day 1 will…

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