May 26, 2026
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gamification summit

mark goldstein loyalty

How Brands Are Reinventing Loyalty with Gamification

Ivan Kuo21 mins

Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.

Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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kevin werbach on teaching gamification at coursera - gsummit sf 2013

Kevin Werbach on Teaching Gamification at Coursera

Ivan Kuo42 mins

Surely you must’ve heard of Kevin Werbach’s Coursera Course on gamification? (The next Coursera semester starts Jan 27th 2014)

Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification — and how this understanding can make any training, education or development process more successful for your organization. In this GSummit 2013 video expect to learn

  • Opportunities and dangers in the gamification of learning.
  • Techniques for effective gamification in educational settings.
  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It’s not what you think!)

Watch the full video below! Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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GSummit Slides Released

admin21 mins

A week ago, today, we kicked off our second Gamification Summit in New York. The results have been awesome, and for those of you who were unable to attend, we are releasing the slides from the conference and also be sure to check out the live blog for a recap off all of the events….

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Gamification By Design Hits Shelves

admin31 mins

Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…

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Gamification and Cheaters at Gizmodo

admin02 mins

Stephen Totilo of Gizmodo isn’t completely sure how he feels about gamification, but he certainly hates cheaters. In his recent post called “You’re All Liars“, Totilo writes about how he became a frequent user of the check-in apps Foursquare and MyTown, the issues that arose as the apps changed to combat cheaters, how he himself…

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Gamification in the LA Times

Danyell Thillet01 mins

Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….

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