Gamification By Design Hits Shelves

Gamification By Design Hits Shelves


Gamification by DesignToday, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification Co is giving away 5 signed copies of Gamification by Design and more. Details after the break. 

Gamification by Design provides readers with the design strategy and tactics needed to integrate game mechanics into any kind of consumer-facing website or mobile app. Using case studies that analyze interactions at Google, Facebook, Foursquare, Nike+, Zynga and many other leading companies, readers will discover a framework for understanding, segmenting and engaging consumers using the science of video games. The book forms a foundation for the recently-announced Gamification Design Certificate Program, and provides a solid understanding of gamification techniques as they can apply to your own projects.

Gamification by Design will be on sale at the upcoming Gamification Summit, but to celebrate today’s release, we are also running a small game of our own. The five best tweets describing, “How would you gamify your life, work, or play?” will receive a free copy of Gamification by Design. We are judging the tweets on multiple criteria so the funniest, most clever, hardest hitting, and most innovative ideas each have a chance to win.

If you have a critical quip about gamification, throw it at us! If there is some awesome idea we’ve yet to come across, let us know! Gabe Zichermann will be reading and judging the responses, and on top of the five-best tweets winning a free book, the ten runers-up will receive a signature name plate that can be inserted into their copies. Be sure to include a link to this article with hashtag “#gsummit” in order to be considered.

Contest void where prohibited.

Gamification Co will be hosting it’s second Gamification Summit in New York on September 15-16. Join keynotes from Gilt Groupe CEO Alexandra Wilkis Wilson and 42 Entertainment’s founder, Susan Bondsto learn how the new science of engagement is rewriting the rules of product design. We are also offering the first ever Certificate in Gamification. For Gamification Blog readers, use discount code GCOBLOG for 25% off at We look forward to seeing you there!


Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.