August 2011
Mint.com, MLB, Crowdtap to Join the Conversation at GSummit
We are excited to announce a new round of fantastic speakers that will be joining us at the Gamification Summit on September 15-16 here in New York. Aaron Forth, VP and General Manager of Mint.com, Michael Ahern, Associate Director of Fantasy Sport and Gaming at Major League Baseball, and Brandon Evans, Founder and CEO of…
Play More, Work More
Gamification of the enterprise focuses on how autonomy and fun can lead to more productive work. An article from last week’s Wall Street Journal provides support for this idea with insight into the benefits of web surfing in the office. The new study on the “Impact of Cyberloafing on Psychological Engagement,” by Don J.Q. Chen and…
How do you Make an Intelligent City? The 24 Hour City Project
Through technology we have created new ways to collect, show, and share data. Beyond that dry term, “data”, is a vast range of possibility, and gamification is demonstrating how we can show and share information in the hopes of becoming more fit, more healthy, and more knowledgable. These are largely personal goals made social through…
Fun from Norway: Volkswagen Roulette
Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage…
G-List Interview: James Gatto
As part of our G-List – the who’s-who of the gamification space – today we have James Gatto, creator and leader of the Pillsbury Law’s Virtual Worlds & Video Games team, leader of the Open Source team and previously headed the firm’s Intellectual Property practice. He will be speaking at the upcoming Gamification Summit in New…
Bunchball Brings Gamification Platform to Salesforce.com
Motivation in sales and innovation is one of the fastest growing sectors for gamification. Today, Bunchball–the first company to offer a gamification platform for brand engagement–is announcing Nitro for Salesforce and entering the market to bring gamification to the enterprise. Nitro for Salesforce grows from many of the key mechanics that have already proven to encourage…
Win by Quitting (Smoking, That Is) with QuitNow!
They say the average smoker will attempt to quit 10 times or so before they finally kick the habit. There’s nicotine patches, gum, electronic cigarettes and tons of other tools out there to help, yet it’s so hard to stick with a plan. Obviously addiction to smoking isn’t just a physical problem, but emotional as…
G-List Interview: Kris Duggan
As part of our G-List – the who’s-who of the gamification space – today we are happy to have Kris Duggan, founder of Badgeville and panelist for our upcoming Gamification Summit in New York. Follow @gamificationco for updates and submit questions with hashtag #gsummit to get Kris’s insight into gamification and consumer engagement. Keep reading below, and be sure…
Gamification By Design Hits Shelves
Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…
G-List Interview: Keith Smith
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter and Justin.tv. Follow @gamificationco for updates and submit questions…
G-List Companies: Badgeville
Badgeville [http://www.badgeville.com] Founded: Location: San Francisco, CA Employees: 25 Revenues: $5-10M (2011, est) Funding: $14.5M total $2.5M [date] (eBay COO Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad and Zain Khan from Felix Investments and senior executives from Paypal, Chegg, Shopping.com, Drugstore.com and Warner Music) $12M [date] (Norwest Venture Partners and El Dorado Ventures) [Introduction…
G-List Interview: Rajat Paharia
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter. Follow @gamificationco for updates and submit questions with hashtag…
Buster Benson and Jen McCabe Team Up for Habit Labs
Two start-ups in gamification of health have merged to create Habit Labs and achieved an early round of funding. Buster Benson, creator of Health Month, 43 Things, and Locavore, has teamed up with Jen McCabe, founder of Y-Combinator backed health startup, Contagion, to get Habit Labs up and running. They already have a strong foundation with…
Gartner Adds Gamification to its Hype Cycle
This week, Gartner updated their analysis on the hype cycle of various areas in tech to include gamification. The hype cycle measures new technologies from their first appearance in research, through media hype and criticism, and finally to the plateau of productivity. Where does gamification stand? According to Gartner, it is just finishing its initial rise. Expectations of the…
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