This past week has seen the release of a flurry of articles around the web that highlight the business side of gamification. Following an updated announcement by Gartner that 70% of the Global 2000 organizations will have at least one gamified app by 2014, authors have raced to demonstrate how it has already taken hold in many different…
This week, Gartner updated their analysis on the hype cycle of various areas in tech to include gamification. The hype cycle measures new technologies from their first appearance in research, through media hype and criticism, and finally to the plateau of productivity. Where does gamification stand? According to Gartner, it is just finishing its initial rise. Expectations of the…
Innovation and bureaucracy may seem like polar opposites, but companies like Spigit are working to bring them closer together. In the burgeoning world of gamification, it has been well-cited that Gartner predicts half of innovation-based companies will be gamified by 2015. Gartner released a case study on implementing a gamified enterprise solution for the United Kingdom’s…
For centuries we’ve been exploring the thin line between fun and work. Many concepts have come and gone that played to this idea – from purely hedonistic options (dropping out) to pseudo-psychology (the secret), and everything in between. However, the two most compelling (and successful) models thus far for making work fun have been rather…
By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner. As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise.
