Playing games is fun, but people also driven to play games because they want to win. Businesses have found different ways to gamify employee training. But DirecTV is taking a counterintuitive approach that uses gamification to celebrate failure. And it’s working.
Gartner has outlined its top IT predictions for 2015 and beyond, providing a detailed look into ongoing trends and how businesses should adapt to the increasingly digital landscape. Not only will mobile and social continue to grow in relevance, but Internet of Things (IoT) technology will also surge significantly. IoT is the interaction and communication…
We were excited to have Brian Burke join us this year at GSummit. Brian is the Research Vice President at Gartner. Below are his bio, video and slides from GSummit SF 2014: Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has…
Below is an article from Comarch, one of our Gold Sponsors at GSummit SF 2014. Join us at GSummit this June 10-13 in San Francisco as we discover the secrets of engagement science together! Also, hear from Comarch’s CEO, Jerry Filipiak in his talk about “The Internet of Things: Using Technology to Engage”–where Jerry will…
Gamification is considered a relatively new term. As a new term, its definition is in flux and is continually changing. The popular media and different professionals continue to offer different and sometimes competing definitions. As different definitions are offered, it is up to everyday people to accept or reject those definitions.
Gartner, a leader in information technology research and advisory, has recently offered a new definition of gamification. As an industry leader, their definition carries some weight. Gartner redefines gamification as, “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” This is a very loaded definition with very specific implications.
Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.
We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about
Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!
It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.
This week’s guest is Gartner Research Director, Elise Olding! Elise has been heavily studying the science of motivation and engagement with the power of people. In this week’s episode you can be sure to learn about:
This was a great week filled with user-participation and questions! Check out the full video below:
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.
By 2014, more than 70 percent of Global 2000 organizations will have at least one “gamification” quote by Gartner. You probably just read that quote wrong; reread it! While a significant number of people in the gamification community are quick to reference a variety of Gartner’s gamification quotes, they do not quite mean anything to us right now in 2013. However, one analyst at Gartner has made significant strides in the research field on gamification and has relevant information to share now. Enter: Elise Olding.
Gamification is a powerful tool that is poised to change the world. The old Gartner adage that predicted that by 2014, 70 percent of the world’s top 2000 companies will be using some form of gamification…but they also had a report that stated 80 perfect of gamified processes will fail in 2014.
Naturally, there is some backlash from those who think gamification is a fad that doesn’t really work, or that it can even be harmful. And you know what? Some of those critics make good points. The problem, however, is not gamification itself. The problems are FAKE gamification and BAD gamification.
Using gamification in HR to engage with employees is becoming increasingly prevalent in modern enterprise, especially when it comes to training – see Deloitte’s Leadership Academy, for example. The speakers at GSummit 2013 recognize the power of games in this context and there’s a strong number of sessions devoted to this topic.
Check out my top sessions for HR gamification that you’ll want to make sure you see this year.
2012 was a great year for gamification in the enterprise as we saw many more companies begin to adopt gamification into the workspace. In today’s Best of 2012 feature, we look at some of the top stories in workspace engagement, strategy, and loyalty for businesses. There’s some really top-notch information in here, including gamification withdrawal effects, analysis of gamification’s current position in the Gartner hype-cycle, cultural differences for gamification, the evolution of loyalty, and even more after the jump.
We’re about halfway done with our Best of 2012 series and today we’re going to look at top gamification posts by gamification experts in 2012. Read on for outstanding advice about design, the pitfalls of gamification, top trends in loyalty, and what gamification will really mean going forth in 2013. Gamification experts will always have a voice on GamificationCo and we invite anyone who has something to say to step up to the plate.
Despite the obviously trolling title, the latest research report from Brian Burke at Gartner Group has some sobering – and important – points for the Gamification community to heed. Particularly important is the idea that the simplest points-badges gamification approaches are unlikely to produce breakthrough results over multiple years. If you’ve spent even 30 minutes…
Happy Social Media Week! This week on the gamification news roundup, we explore the power of gaming in a social and enterprising context. The office could be changed forever if Gartner is right about the need for gamification in BPM implementation and if the Microsoft Kinect ends up in everyone’s office. And in light of Social Media…
