This week’s recap has a collection of gamification stories form around the web. If you watch one video on gamification, let it be from the Chief Scientist at Salesforce.com, JP Rangaswami. He has an excellent perspective on gamification of the enterprise. Other articles include a clarification of gamification terms, a further look into the pitfalls…
Kevin Slavin, co-founder of Area/Code (now Zynga New York) and Sebastian Deterding, UX designer, academic and gamification expert, both agree that Saatchi & Satchi S’ new study, “Engagement Unleashed: Gamification for Business, Brands, and Loyalty“, is plain and simply sloppy. “In a world filled with sloppy thinking, this ‘Gamification’ deck… is the sloppiest I’ve seen in…
Ford is undergoing a transformation. Coming out of the financial crisis and the collapse of the US market as the only major American car company to not receive a bail out, Ford has taken it upon itself to reinvent an industry that in the past has been represented by gas guzzling SUVs and American muscle cars. At…
The Massachusetts Innovations and Technology Exchange (MITX) will be holding their annual Innovation Awards on June 16th. Categories include Best “Doing Good” Innovation, Best Commerce Game Changer, Best User Experience, and others. SCVNGR was an awardee in 2009, and with the increasing interest around gamification, MITX introduced the “Best Use of Gamification” category. Finalists have been announced…
Beintoo is a gamification startup out of Milan that focuses on uniting users across the app ecosystem with a series of socially oriented game mechanics. So far, gamification platforms have been gunning for big targets, with the majority working on projects around larger brands and campaigns. Beintoo is the next step in the trend towards using…
Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is…
Mashable has featured a case study of SCVNGR’s campaign with Buffalo Wild Wings, which goes into some detail on how gamification can benefit restaurant locations. Buffalo Wild Wings is a national chain with over 700 locations around the country, and in January they partnered with SCVNGR to apply the game layer in order make every…
I recently sat down with Veer Gidwaney, founder and CEO of DailyFeats, to discuss some of the ways that the company is helping to “get people to achieve their maximum potential every single day” using gamification, points, and badges (or in this case “feats”). We introduced DailyFeats earlier in our blog, but some of the most…
Innovation and bureaucracy may seem like polar opposites, but companies like Spigit are working to bring them closer together. In the burgeoning world of gamification, it has been well-cited that Gartner predicts half of innovation-based companies will be gamified by 2015. Gartner released a case study on implementing a gamified enterprise solution for the United Kingdom’s…
Gamify is slowly coming out of its shell with a recent announcement of a partnership with setiQuest and the Search for Extraterrestrial Intelligence. setiQuest is an effort towards community involvement that will lead to a significant improvement in the ability to search for other intelligent civilizations in the cosmos. Gamify is supporting this effort with the Gamify…
Mother’s Day is almost here, and with it comes the necessary phone calls, gifts, and communication around showing appreciation for all of those hard working mommas out there. I recently had a conversation with Matthew Bromberg, founder and CEO of I’mOK, an interesting app for parents and mothers. I’mOK aims to improve communication between children and parents and…
We all know the pain of watching the uninitiated perform seemingly simple tasks on computers. Without the shortcuts and time savers that have become second nature, watching others use the computer can be as painful as nails on a chalk-board. But even software “experts” often utilize only 10% of any given software, so no matter who you…
The foundation of marketing is beginning to shift. For many decades, TV has been the focus of advertising campaigns, but with the Internet, social media, and now games, the structure of advertising has been forced to follow the audience to increasingly interactive mediums. Right now, social media is king, but quickly games will be the…
Businessweek recently compiled a “CEO’s Guide to Gamification”. The collection profiles a few companies that have been using gamification to solve problems in business, and gives executives a brief introduction to the topic. The site has put together a few interesting stories, and some highlights are below. Nissan has produced a well know example of gamification in…
Australian Broadcasting Corporation’s Good Game ran a short but informative episode on gamification featuring our own Gabe Zichermann, Bunchball’s Rajat Paharia, and Marigo Raftopoulos. Visit ABC.net.au to view the video.
