top influencers at GSummit SF 2013

How to Drive Repeat Traffic to Your Blog with a Monthly Top Influencer Leaderboard

For most gamifiers, a social media presence is a must-have to promote gamification skills and your services in particular.

Whether offering a software as a service or consulting (check out the list of vendors in the GCo buyers guide), a blog is a must have.

We all know that getting people to read our blogs and keep coming back for more is a tricky behavior to encourage but as with many desired behaviors, gamification certainly can help.

I’ve been using a few simple gamification mechanics for nearly two years to drive repeat, valuable, VIP traffic to my personal blog (GOW). In this post I want to share the approach and learnings with other gamification.co readers.

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LinkedIn’s Leaderboard of Missed Engagement Opportunities

Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.

What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.

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Phylo Lets You Play Like a Scientist

No matter how advanced technology becomes, there will always be some things that human beings just do better, such as recognizing distinctions in colors and patterns and prioritizing complex decisions. In the fields of human biology and DNA analysis, these skills are key to understanding genetic structure. Being able to recognize similarities and make distinctions…

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Eat to Win!

Is your burger famous? If not, put down that hack(ed beef) and make yourself a star! 4food, soon to be located at 40th and Madison Avenue in New York City, is all about changing the way we think about and eat fast food. Not only is their food healthier than your standard fare, but you…

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