Who reps gamification the hardest on LinkedIn? This is part two in our series on “Gamification” in Linkedin. See part one here: Why Gamification Should Be in Your Linkedin Profile. Ever wonder which companies have the most employees interested in gamification? Well, the research is done and we created the Infograph below to show you….
If you have knowledge on the topic of gamification, you should be letting people know. Gamification is one of the hottest topics in business–whether it’s about motivating employees, creating loyal consumers or engaging other users. Since 70% of the workforce is disengaged and there are more distractions than ever that brands have to compete with for consumer attention, people & companies are looking for solutions & advice on how to better engagement–gamification being one of those solutions. So, if you have knowledge about gamification, you should promote it…and Linkedin is a great place to flaunt your skills.
Last week, Linkedin sent out emails congratulating users for being in the top X% of “most viewed” profiles, ostensibly to celebrate their 200 millionth profile. The emails generated a fair amount of social media buzz, with even reticent users posting about their “accomplishments”, often with a #humblebrag attached.
What struck me about the campaign was how it managed to take both the best and the worst of gamified leaderboard and achievement design in one fell swoop.
The following is an Op-Ed by Adeyemi Ajao, Co-Founder and Co-CEO at Identified.com My dad is 83 years old and worked his whole life in finance. When I told him I was creating a company around “adding gamification to your professional life”, he honestly thought I was joking. “Games” and “professional” are not the first…
