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September 17, 2026
  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive
  • Gamification and AI in Education: 10 Great Examples for Today
  • Stop Devaluing Loyalty Programs. Do This Instead. 
  • Why Public Health & Civics Lotteries Are So Highly Effective: Gamification
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  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive

    1 year ago1 year ago
  • A visually engaging illustration of students and professionals engaging in gamified learning

    Gamification and AI in Education: 10 Great Examples for Today

    2 years ago2 years ago
  • Stop Devaluing Loyalty Programs. Do This Instead. 

    3 years ago2 years ago
  • Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

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uber

  • Enterprise

Code On The Road: Uber’s Secret Coder Recruitment Game

Heong Weng Mak10 years ago10 years ago04 mins

How Uber Uses Code On The Road Hidden Game to Find Coding Candidates People who coordinate trips using the ride-hailing app Uber have the reasonable expectation of a convenient journey at an affordable price. But for a select group of riders in a certain markets, Uber offers something more. The company gives some of these riders…

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uber surge pricing
  • Consumer

Avoiding the Uber S#!tstorm – The Gamification of Demand Surge Pricing

Gabe Zichermann13 years ago13 years ago714 mins

Uber’s Surge Pricing Needs Work This past weekend, there was a mild snowstorm in NYC. As it happened to be on a Saturday night during the festive holiday season, demand for transportation was extra high, and on-demand ride services like Uber jacked their prices up by as much as 7x. Users were outraged, the media…

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