Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. Brostek speaks about gamification being…
Moderated by Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. An extraordinary amount…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. “Why So Serious?” was a game developed to be played out before the Batman film, The Dark Knight – It would take iconic characters (“Boys have to choose between Batman and Superman,” Bonds pointed out, or so she was clued in- “Batman was tortured,…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. She has been at the forefront of building interactive, viral and engaging gamified experiences not just online but in the real world as well. She is going to talk about the secrets behind engaging consumers offline from the visionary and undisputed master designer of…
This sponsored session from Pillsbury Law about gamification law, featured speaker James Gatto of Pillsbury Law in Classroom A, where once again, I was unable to attend. The information he shared dealt with the information outlined in the following blurb: In this rapidly changing legal and regulatory environment, new issues are arising weekly, and there’s…
Speaker Alix Levine spoke in Classroom A on this fascinating topic. Unfortunately I had to miss it in order to get the goods in the main theater. But here is what was discussed– Alix Levine, Director of Research at Cronus Global, examines the development and structure of online extremist communities. Many of today’s extremists interact…
Geoff Lewis from TopGuest begins by describing a Williamsburg Hipster, a trendsetter who knows what’s cool before it’s cool. The idea of a “hipster” first emerged in 1999, and by 2003 it was the cover story in “Time Magazine.” Now the hipster is so mainstream, Lewis suggests, that maybe 30% of the people in this…
Moderator, Byron Reeves from Stanford University engages panelists, Charlie Kim of NextJump, Obie Fernandez of Dueprops, Mario Herger of SAP, Kes Sampathar of Cynergy, and Maksim Ovsyannikov of Rypple on how large enterprises and innovative startups are constantly seeking ways to attract, retain, train and incentivize their top-performing employees. Kim talks about how experimenting with…
Moderator, Byron Reeves from Stanford University engages panelists, Charlie Kim of NextJump, Obie Fernandez of Dueprops, Mario Herger of SAP, Kes Sampathar of Cynergy, and Maksim Ovsyannikov of Rypple on how large enterprises and innovative startups are constantly seeking ways to attract, retain, train and incentivize their top-performing employees. Increasingly, they are turning to Gamification…
Sarah Faulkner from Microsoft showed up to talk about the release of Ribbon Hero II, Micorsoft saw in the first version of Ribbon Hero that users that played two challenges, almost always subsequently played 10 or more. In version II they added colorful engaging levels. The challenge idea was successful but the game itself wasn’t…
After a delicious lunch, Sarah Faulkner from Microsoft showed up to talk about Gamification – after all Gartner Group is predicting that over 50% of the world’s largest companies will be actively gamifying by 2015. With millions of users playing Ribbon Hero to interact with its Office suite, Microsoft has pulled off a coup –…
In Classroom A down the hall from the theater, Aaron Forth of Intuit/Mint.com is speaking about ways to make finance fun! I know, I know. How can that be? But Mint.com has found a way to attract 6 million users since 2007 to a fun and engaging design that uses gamification to encourage major changes…
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about how you, the consumer, are the link between Twitter, democracy and crowdsourcing….
