Engaging Consumers in Finance: The Mint.com Example

Engaging Consumers in Finance: The Mint.com Example


In Classroom A down the hall from the theater, Aaron Forth of Intuit/Mint.com is speaking about ways to make finance fun! I know, I know. How can that be? But Mint.com has found a way to attract 6 million users since 2007 to a fun and engaging design that uses gamification to encourage major changes in the financial habits of its users.

I was sitting through the enjoyable panel discussion in the main theater but here’s what the write up says about this fascinating lecture:

Can tracking finances, managing budgets and saving money be fun? Mint.com figured out a way to not only build an easy-to-use personal finance website, but to attract more than 6 million users since launching in 2007 – 90 percent whom say they have changed their financial habits as a result of using the service. In this session, Aaron Forth (VP and GM of Intuit Personal Finance) will share how Mint. com has made personal finance fun and engaging through design and gamification, and how other companies can learn from the Mint.com model.


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