Klash Gamifies Your Friends’ Awkward Bar Bets In the spirit of the weekend and our gamification of wine selection, Klash is a new startup that aims to facilitate the process of getting your friends to do the awkward dares you think of after a few glasses of said wine. The premise is simple: first, select whether you…
This is a guest article by Jon Guerrera, marketing nerd and GSummit 2012 Speaker. When it comes to wine, points matter. In a revealing article published in the Wall Street Journal, Leonard Mlodinow – author of The Drunkard’s Walk: How Randomness Rules Our Lives – points out: “According to a 2001 study of Bordeaux wines, a one-point bump in Robert Parker’s wine…
Just a fun fact for this lovely Friday. In 1919, Raymond Orteig offered a prize of $25,000 for the first nonstop aircraft flight between New York and Paris. The Orteig Prize was the early 20th century equivalent to X PRIZE’s Ansari Challenge. Competitions like these that are used for grand innovation are fantastic examples of…
