When Game Mechanics Overshadow Core Features – Leaderboards Disabled in Memrise

Game mechanics can be great compliments to boost the effectiveness of a gamified system. However, it can be also detrimental when the mechanics are diverting user’s attention away from the core engagement loop. The recent suspension of Memrise’s leaderboard system has  provided an opportunity to understand the need for constant retaliation against exploitative users. Launched…

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Voting for the 2013 GAwards Have Begun!

As the only conference to recognize excellence in gamification, GSummit SF 2013 has officially opened the 2013 GAwards for voting on the latest and greatest in engagement practices. The GAwards are meant to recognize outstanding achievements in engagement (from 2012) using loyalty, behavioral science and gamification. Through crowdsourced nominations and voting, you will decide who will be…

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