On our 4th day at GSummit, we introduced our all-new Hands-on Labs–a 90 min experience for attendees to dive deeper into a topic. This Hands-on Lab was facilitated by Molly Kittle (VP Digital Strategy, Bunchball) and Keith Conley (Director, Analytics & Insight, Bunchball). Bunchball was one of our sponsors this year–making it their 5th GSummit Sponsorship in a row! Below are Molly & Keith’s bios and slides from GSummit SF 2014:
Molly Kittle has created successful gamification programs for over 6 years, powered by Bunchball’s industry leading products and solutions. She’s advised domestic and international clients within many business verticals and across all digital platforms – including Intuit, SAP, Adobe, Cisco, MTV, NBC, Warner Bros., Mattel, Hasbro, UBM, Thompson Reuters, Pearson, Comcast, LiveOps, IHG and a variety of other top tier companies. As VP Digital Strategy, she consults on how gamification can best be used within the context of a client’s holistic engagement strategy. From workshops to ongoing client feedback and analytics-based optimization, Molly is personally invested in her client’s success. Recent exploits include leading a SXSW session on the Gamification of Work [http://schedule.sxsw.com/2012/events/event_IAP13069], presiding over the eVirtuoses serious games jury [http://www.e-virtuoses.net/uk/home.html] and being acknowledged as one of the top 10 women in gamification [http://www.gamification.co/2012/03/27/top-10-women-in-gamification/]. Prior to Bunchball, Molly held roles in Customer Advocacy and Business Development. She has a BFA in Experimental Theatre from NYU, which has served her well as she continues to help organizations innovate to improve user experience and realize their potential for success.
Follow Molly on Twitter @MolKittle
Since joining Bunchball in 2011, Keith Conley has been instrumental in defining the value proposition and proving the business impact of gamification. As a critical member of Bunchball’s client services team, he aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist for Young & Rubicam and an analytics manager for Universal McCann. In these roles, he generated attitudinal and behavioral measurement plans and guided global and/or national branding and direct advertising initiatives for a variety of firms, including Microsoft, HP, Wells Fargo, the NCAA and Palm, Inc.
Follow Keith on Twitter @ConleyInsights