Consumers aren’t exactly brand loyal as they were years ago. Consumers evaluate how a product or service benefits them on multiple levels. They are savvy buyers and have access to a lot of information to help them make their choice. A Texas-based company called CataBoom offers tools to integrate reward-based games in marketing campaigns. Through gamification, consumers discover new ways to benefit from engaging with a brand.
More and more young people want to learn how to code. However, it’s a challenge to keep students engaged with the learning process. Programming involves extensive practice and problem-solving skills. Online learning platforms with gamification features are popular resources for learning to code at home.
It’s not an easy road towards achieving wellness for working adults. With day-to-day obligations and distractions, health is an afterthought for many. Strategies to create incentives and tracking methods are widely discussed but rarely implemented. However, gamification may change the way people view improving their health.
The smart people at OhMiBod may have ushered in a serious game revolution with the release of their new wearable device, Lovelife Krush. “It’s the gamification of sexual health,” declared OhMiBod’s co-founder, Brian Dunham, to CNBC’s Chris Morris as they discussed his product fetching one of Engadget’s top honors at this year’s Consumer Electronics Show (CES). This top honor certainly helps OhMiBod efforts to launch their new device into a Sexual Wellness market currently worth $16 Billion and forecasted, by research firm Technavio, to reach $21 Billion by 2019.
Promoting Employee Engagement and Collaboration in KLM’s IT Division Last time, we featured Head of Innovation Technology and Learning, Guido Helmerhorst from KLM Royal Dutch Airlines to discuss his team’s recent project, “KLM’s Next Top Model“. With support from higher management, the project aimed to promote employee engagement and interdepartmental cooperation of KLM’s IT division….
Game based training has caught the interest of colleges across the country. The different ways in which gamification could be implemented on campuses has not gone unnoticed. In a recent PRNewswire article, some gamification companies are meeting the new demand. According to the article an organization called ATIXA (Association of Title IX Administrators) is working in conjunction with an educational quiz based training company called Trivie to create some very useful resources for colleges.
The United States Army Special Forces Qualification Course is a multi-phase training event that produces the most storied and versatile Soldiers in the world. The principles of game based training percolate throughout the course, and the end result is irrefutable.
NewU is a free IOS app (and apparently not yet available for Android platforms) designed to integrate with all popular fitness tracking apps. Once that integration occurs, calorie burn statistics are pushed into NewU and converted into Sweetsweats. If the user changes his or her fitness tracking hardware – perhaps from FitBit® to MapMyFitness® or from Jawbone UP® to Apple Health® — NewU is supposed to seamlessly reintegrate with each new tracker. Moreover, NewU also provides users with access to what is described as “curated” health and fitness goods and services such as food, gyms, spas, nutritionists and other resources. NewU also has its own flavor of “selfies,” called “Fitfies,” and users can share them to inspire friends and earn bonus points when a user’s fitness partners join NewU. Bonus Sweetsweats are also awarded for your health and fitness-related recommendations.
