O’Reilly Radar just put up a new post by our own Gabe Zichermann exploring “The purpose of gamification“. Gamification has been differentiating itself from the earlier attempts at dragging games out of entertainment such as advergaming and in-game advertising. It is quickly taking hold as a viable process not only in advertising but also within areas as…
O’Reilly’s Gamification Master Class video has just been released as well as the early digital version of Gabe Zichermann’s new book, Gamification By Design. The Master Class video gives viewers the tools to understand the true power of games and how they can work with your business. It includes in depth coverage on the cutting edge…
Increasingly, cable television has been threatened by alternative outlets like Hulu, NetFlix, and Apple TV for viewership and advertising. Hulu’s freemium and the ease of use of Netflix are far more engaging than channel surfing on Cabletown ever could be (not to mention cheaper). In his most recent post on Econsultancy, Gabe Zichermann argues that games represent…
Australian Broadcasting Corporation’s Good Game ran a short but informative episode on gamification featuring our own Gabe Zichermann, Bunchball’s Rajat Paharia, and Marigo Raftopoulos. Visit ABC.net.au to view the video.
UPDATE: Our Workshop Series 2011 is now over. If you are still interested in keeping up with the fast-moving frontier of gamification, we will be offering an in-depth workshop at Gamification Summit New York on September 16, 2011. For information and registration, visit GSummit.com. We’re excited to announce that Gamification Co. has expanded its successful workshops…
Today Econsultancy realized a Q&A with Laurie Petersen and Gabe Zichermann about gamification, fun and metrics. In the piece, Gabe discusses which metrics really matter, how to make gamification sustainable, unusual examples of gamification and the future of Zynga and engagement as a whole. You can read the entire Q&A here.
Yahoo Research released a short study on what has become one of the most controversial mechanics in gamification: badges. Some people love ’em, some people hate ’em – but most of the arguments are based on speculation or personal preference. There hasn’t been much focused research done on their affect on people as a motivator…
When discussing gamification, especially with those not previously familiar, it’s hard not to bring up Foursquare. Their premise is so artfully simple, absolutely anyone with a computer or a mobile phone can understand. But just because it’s a basic idea doesn’t stop Foursquare from evolving. A new blog entry was posted Tuesday announcing the 3.0…
Gabe Zichermann was recently interviewed for an impressive piece on Canadian Business Online by Angelina Chapin. Appropriately titled “The future is a video game“, the piece goes in depth of the definition of gamification and aspects of it – like gaming mechanics, rewards and leveling – the history of loyalty programs and the evolution of…
Gabe Zichermann was recently interviewed for an article in The New York Times by Fiona MacKay. The article discusses how the wide appeal of gamification can be applied to luxury fashion brands. Some companies like Britain’s Dunhill have already taken the initiative. Dunhill, in collaboration with the Japanese media company, Hakuhodo, created a simulated soccer…
Gamification is picking up steam in Australia. To provide more opportunities for our antipodean friends to get involved in the movement, we’re pleased to announce some speaking events and Gamification workshops taught by Gabe Zichermann. On March 15 come hear Gabe speak on the future of fun at RMIT’s GEElab event in Melbourne. RSVP now….
We’re very happy to announce that 2 videos from GSummit are now completely free to watch on Fora.tv. These are talks from our own Gabe Zichermann and Demetri Detsaridis, General Manager of Zynga (formerly Producer at Area/Code). The presentations from all of our speakers are also available on SlideShare for everyone to review. GSummit is…
Gabe Zichermann was recently interviewed for an article by BlooLoop called: “Gamepocalypse or Gametopia : What Can Gamification Offer Theme Parks And Attractions?” In it, GSummit is noted for its success and the attention it garnered for gamification from various industries, including parks and attractions and the potential there is for merging them together. “Building…
“How long till life is one big video game?” asks Ivor Tossell in his recent article in the Innovation section of The Globe and Mail. In the piece he gives and introductory definition of gamification and quotes Gabe Zichermann for his insights as someone “at the forefront of a new strain of marketing thinking” and…
For those of you who kept up with Twitter, you know that there were a lot of really cool pictures taken at the inaugural Gamification Summit (Jan 20), the VIP Pre-Party (Jan 19) and the Gamification Workshop (Jan 21). Many photos were posted in that realtime stream, but we have a lot more thanks to our…
