In this week’s recap, Ikea has great flow, social networking platform Gigya announces game mechanics platform, gamification and games for public health, Keas cofounder Adam Bosworth shares his vision for the future, and the Guardian discusses gamification for the public good. Be sure to read the full stories.
Today we are announcing the addition of a new keynote for the Gamification Summit New York, to be held on September 15-16, 2011. We are excited to have Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe, as keynote speaker, where she will discuss her vision and success in making retail fun again through the innovative and…
Our own Gabe Zichermann was featured on O’Reilly Radar yesterday with his post, “Gamification has issues, but they aren’t the ones everyone focuses on.” Main discussion points include that the name gamification, multisyllabic as it is, is probably around to stay. On the topic of games in relation to gamification, he uses a quote from…
Today, Gabe Zichermann’s Gamification Master Class Video and The Early Release version of Gamification by Design is available at 50% off on O’Reilly’s “Deal of the Day”. The video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. In the Master Class,…
This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…
On Wednesday, global advertising network, Saatchi and Saatchi and Ipsos, a private research think tank, released a report that found most americans want gamification at work. This may come as a surprise to businesses that block social networking sites and restrict using the Internet for idle pastimes, but those familiar with gamification already understand that social…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
Today is Les Paul‘s birthday, and the Google landing page has an interactive sound board in memoriam of the jazz guitarist and father of the electric guitar. The page is fun to play around with and lets you record your song with a shortened URL to send to friends. Similar to the piano stairs, Google has made a…
Game On, the new book about Gamification by Jon Radoff, is an excellent resource for both technical and non-technical readers interested in tapping into the power of games. The book is written from a unique perspective; Jon is an entrepreneur with the rare blend of experience in creating games and building social media and web…
This week in gamification: a framework for gamifying user interface and user experience, Keas comes out of stealth to reveal a game that keeps you healthy, an overview of how gamification is influencing how we watch TV, and to connect them all, Econsultancy asks the question, “Is everything a game?”
Michael Wu, PhD, principle scientist of analytics at Lithium Technologies, has compiled a slide deck on the Science of Gamification. The presentation is filled with interesting research into social CRM, enterprise software, and gamification. Michael addresses research from B.J. Fogg, operant conditioning, and the “moral hazard of gameplay”, among other topics.
This week, the world of gamification was buzzing. Our recap covers comments by BigDoor’s CEO, Keith Smith on the engagement economy and recent partnership with Major League Baseball. Also, an older video that provides an overview of gamification in education by Extra Credits, as well as Gabe Zichermann’s recent talk at the Nordic Games Conference. Check out…
The gamification of test-prep. ‘Angry Cars’ and the difference between advergaming and gamification. The weak-points of the gamification movement. And an open sourced solution to gamification. All in this week’s gamification around the web.
Today, we are announcing the Gamification Summit NYC 2011. Taking place on September 15-16, the event delves into how the techniques of social games and game mechanics can be used to engage audiences and drive behavior change in advertising, finance, branding, publishing, education, health, the enterprise and more. Speakers include Susan Bonds, the designer behind…
