GSummit San Francisco and New York City were huge hits, selling out and bringing together folks from around the world and from every corner of the gamification and engagement industries. Clearly however, not everyone can come to GSummit – and for many of those who attended, the two intense days of lectures, panels and workshops…
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
Last weekend the New York Times online carried an article that should be of great interest to anyone fascinated by the power – and peril – of software in learning. Taking a look at educational software vendors, their business successes and some school board clients, the writer clearly points out a yawning gap between marketing…
Most smartphone users (i.e., mostly everyone) have been getting excited by mobile providers new claims on their 4G networks. The speeds are supposedly incredible and who could resist the possibility of downloading a full-length HD movie right to your phone? But before you get too jazzed, you might want to check out the recent post…
There’s been a bit of back and forth about my best-selling book, Gamification by Design in recent days. After reading the book itself, you can check out the opening review from PhD student Sebastian Deterding here, my measured response here, and his latest (not unexpected reply) here. Now that we’re all caught up, at the…
Last week marked the Gamification Summit in New York. Over two days, nearly 400 brand, startup, non-profit, academic and agency folks gathered in downtown Manhattan to hear extraordinary educators, professors, executives and designers share their expertise about this growing field. As an emblem of our growing industry – one that Gartner group projects will account…
We are excited to announce that three breakthrough gamification projects will be revealed at the Gamification Summit (September 15th-16th). Social Chocolate (showing Jane McGonigal’s new game, SuperBetter), AXA Equitable and the Mozilla Foundation will each share their innovative new apps and provide early beta access where possible. Read on to find out more, or Register…
So recently, Hurricane Irene came blowing through NYC. In the days leading up to the event, city officials did a (perhaps too) great job of letting citizens know how to prepare for a disaster, and – even more importantly – how to gauge the risk. This risk display system could use a little editing, leveraging…
This week, Gartner updated their analysis on the hype cycle of various areas in tech to include gamification. The hype cycle measures new technologies from their first appearance in research, through media hype and criticism, and finally to the plateau of productivity. Where does gamification stand? According to Gartner, it is just finishing its initial rise. Expectations of the…
On Monday in Philadelphia, I attended an event at Wharton on Gamification. There were some interesting people there, some classically hilarious exercises, lots of university professors “harrumphing” and pan-asian cuisine. In rare moments of non tenure-tracked clarity, I learned a few things, got to see some cool people and meet some of our new allies….
An updated look at Mario Herger, Senior Innovation Strategist at SAP Labs [SlideDeck id=’4246′ width=’100%’ height=’450px’]
As momentum around gamification grows month-by-month, company-by-company, demand for talented designers shows no signs of abating. Gartner Group has forecast that by 2015, 70% of the Global 2000 largest companies will be using gamification and M2 Research predicts they’ll spend over $1Bn annually in the US on the products, services and technologies to make that…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked continued the series interview between Brian Wong, CEO and founder of Kiip. Keep reading for the full interview, and be…
An updated look at Rajat Paharia, Chief Product Officer at Bunchball [SlideDeck id=’4153′ width=’100%’ height=’450px’]
An inside look at Alix Levine, director of research at Cronus Global [SlideDeck id=’4092′ width=’100%’ height=’450px’]
