There is a long and painful relationship between gamification and blog comments. Ever since my Google Tech Talk, I’ve been using blog commenters as an example of Killer behavior in social app settings. Check out the video below to see what I’m talking about – skip ahead to 23:16 if it doesn’t do it for…
As many of you are getting ready for your deep summer holidays, we’re gearing up over here for the next Gamification Summit – which will be held in New York City on September 15 & 16th. I want to share some of the exciting news about the event and the elements of the program that…
Throughout last year and during the Gamification Summit in San Francisco, we ran a series of full-day hands on gamification workshops. They were piloted in response to the strong market demand we heard for in-depth information and instruction around Gamification. We received valuable feedback from those sessions, and in response to participants’ needs—as well as…
For centuries we’ve been exploring the thin line between fun and work. Many concepts have come and gone that played to this idea – from purely hedonistic options (dropping out) to pseudo-psychology (the secret), and everything in between. However, the two most compelling (and successful) models thus far for making work fun have been rather…
From the very first time I started researching Bartle’s player types, I’ve been fascinated by how well this taxonomy of player motivations for games maps to my understanding of the “non-game world”. For those who aren’t familiar, Bartle’s player types are a typology developed by Richard Bartle to understand the motivations of people who play…
True confessions: I love the dentist. Growing up, my uncle was my dentist. He still runs a hugely successful practice in Toronto and is well loved by his patients for his diligence and care. I looked forward to dental visits where I’d get a gum massage (AKA manual scaling), a chance to look at the…
I was recently interviewed by Sharon Panelo of JWT Intelligence for this really great piece that came out online yesterday. We discussed how marketing is changing, how brands in every category can use game mechanics to increase engagement and The Gamification Summit that’s happening next week! Our talk was a lot of fun and I’m…
Congratulations to SCVNGR, the location-based mobile app, for recently raising another $15million in funding from European VC firm Balderton Capital! SCVNGR is a fast-growing location-based site that puts its focus on gaming by giving challenges to go with your check-ins. SCVNGR is among the most business-friendly of location-based apps as hundreds of companies, schools and…
The response has been, for lack of a better word, overwhelming. There are only 19 more tickets available for the Gamification Summit, after which we will be completely sold out. If your plans include gamifying your business this year, procrastinate no longer! Don’t miss your chance to hear keynotes, case studies and panel discussions from top thought…
There’s been an amazing amount of press surrounding the Gamification Summit and my philosophies around gamification in general. Libe Goad gave a great shout out in her recent post on ZDNet called “Can FarmVille make dealing with the IRS more fun?” She quotes from my recent radio interview with Lisa Osbourne of KFWB radio in…
I was recently interviewed by Lisa Osbourne of KFWB radio in Los Angeles and Lisa.FM. It’s a short piece, and you can hear it in it’s entirety here. I briefly define what gamification is and discuss the SAPS system as well as what attendees can expect at The Gamification Summit. There’s still time to register…
Mashable put out their list of top watched YouTube ads of the year, so I couldn’t resist. Going through the commercials, I was unsurprised to see famous athletes, screwball comedy and long-form artistic work. What really caught my eye was an extraordinarily successful and clever ad campaign from Tipp-Ex, a white-out brand from Germany. I…
I will be presenting an hour-long webinar for O’Reilly on January 7th called “Gamification Patterns and Pitfalls” at 10am Pacific Time (1800 GMT). I’ll be discussing examples of successful gamification as well as some less-successful ones to give a well-rounded overview of how you can make your business more engaging. I will also be previewing…
I wrote an article for Mashable that came out today enumerating some of my top predictions for Gamification in 2011. I discuss the effect gamification will have on healthcare, education, the environment, loyalty programs and big brands. Obviously, I’m bullish on the power of gamification to change the world and engage consumers, but as I…
The Gamification Summit is a little over a month away (January 20th – 21st, San Francisco) and things are getting even more exciting. Here are some of our big updates: The Hands-On Gamification Workshop (Day 2) is officially sold out. A limited number of tickets are still available for Day 1 of the summit, and…
