New Workshops, New Meaning

New Workshops, New Meaning


Throughout last year and during the Gamification Summit in San Francisco, we ran a series of full-day hands on gamification workshops. They were piloted in response to the strong market demand we heard for in-depth information and instruction around Gamification. We received valuable feedback from those sessions, and in response to participants’ needs—as well as to the increased level of awareness and experience in the market—we’ve revamped our workshops to maximize their value.

As a relatively new topic, one that has emerged “ground-up” across a diverse range of industries, regions and practitioners, gamifiers can benefit from having a common language, pedagogy and process. Our workshops succeeded at laying the groundwork for the first generation of product managers, designers and strategists, loyalty and CRM experts and startup founders to learn the basics and apply gamification to their brands. Our 2011 workshops have grown from that foundation.

Here are some of the key improvements we’ve made to the 2011 Gamification Workshops:

  1. Intensive. Attendance is strictly limited to 20 active participants. This maximizes your time with your expert instructors and allows for a more in-depth and customized experience.
  2. More experiential – less lecture. Gamification workshops focus on hands-on experiences. This helps ensure that you become deeply involved in solving real design problems, obtain instructor and peer feedback, and collaborate effectively.
  3. Your company, your outcomes. With more interactivity and small class size, your workshop instructors are able to tool the content to your specific requirements – ensuring that you leave with concrete value and solutions to your individual business needs. Inspiration is core to the Gamification discipline, but must be supported by practical, actionable techniques to generate customer engagement and revenue. Every workshop is designed with core business purpose in mind.
  4. The latest information. Drawing on the resources of the Gamification blog and GSummit community, our workshops showcase the latest best practices from a range of top brands, agencies and startups setting the benchmark for gamified design. This helps you build the most engaging design possible and avoid pitfalls.

We believe that these principles, and a commitment to helping you succeed, make the Gamification Workshops a unique opportunity to learn, design, and turbocharge your engagement strategy.

We’re also pleased to announce the addition of a fabulous new instructor to our community. Jon Radoff, game industry veteran, founder of Disruptor Beam and author of the awesome book Game On will be leading our workshop in Boston on June 16. With unmatched design know-how and a unique, practical perspective, the Gamification workshops led by Jon promise to be extraordinary.

Join us for a Gamification Workshop near you! Click on the city closest to you below. Remember, space is strictly limited.

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.