I have an Op-Ed on VentureBeat today entitled “VCs level up with ‘gamification‘”. It focuses on the increased amount of seed and early stage capital that has been going into gamification within the last year and what that means for development and the future. Effectively, investment enters the gamification channel either as pure-play (gamification-only) or…
In yesterday’s New York Times, writer John Tierney covers the topic of games that change behavior. It’s a great piece featuring some of the Gamification Summit’s top speakers, including keynoter Jane McGonigal and veteran designer Nicole Lazzaro. One of the topics that Gamification is broadly subsuming is games for change and “serious games”*. They are…
I continue to get a lot of positive feedback about my talk at Mesh Marketing in Toronto last month. Kyra Aylsworth says she learned a lot from my presentation – so much so that it inspired this great blog post about it on teehanlax.com. I want to thank her for this piece, she clearly has…
Though we usually don’t discuss capital-G-Games at the Gamification Blog, sometimes the social/political effect of those games can be worth noting. Few titles have been as successful and addictive as iOS game Angry Birds, and unlike banal “game satire”, AB has affected enough people worldwide to warrant comedic spoofs. I think it’s a sign you’ve…
It was a lot of fun speaking at Mesh Marketing yesterday in Toronto – it was great to be back in Canada! The audience was really engaged. There were a ton of questions and a lot of responses on Twitter too. If you haven’t yet, you can follow me at @gzicherm. There should be video…
My recent Google Tech Talk has triggered a tremendous outpouring of interest, insightful comments and praise. I’m really grateful to the opportunity to have done the talk and the reaction it’s received. The followup has been almost uniformly interesting, and it’s given me a chance to think about some of the ideas I’ve shared and refine…
In this 3rd video podcast I talk about some of the exciting updates happening with the Gamification Summit, which will be January 20-21. And yes, the Gamification Workshops are officially sold out! But you can still sign up for the waitlist and you will be notified if a spot becomes available.
I gave this talk at Google on October 26th. It was really well received and it was great to meet everyone. Google headquarters was really impressive- especially the coffee! There was a lot of broadcasting and the video is now up and you can watch it right here. It’s slightly similar to some other talks…
I’m very excited to announce that I will be speaking at the 8th Annual Mobile Games January 26-27, 2011 at the Mandarin Oriental Hyde Park, London. Mobile Games Forum is the leading mobile games event in Europe. I will be presenting amongst a diverse crowd of 60 of the industry’s most influential leaders representing top…
Thanks to everyone who came to see me speak at GrassrootsCamp on Monday. My updated presentation can be seen right here: Game Mechanics & Funware for Non-Profits View more presentations from Gabe Zichermann. If you’re interested in learning more about how game mechanics can be effective in every kind of business, you should attend our…
Next week, Tuesday, October 26th, I’m honored to be giving a Google Tech Talk at 2pm in Mountain View on “Our Fun Future”. If you’re a Google employee, I’m sure I’ll see you there. The talk will most likely be broadcast and available for viewing afterwards – we’ll alert you when it’s live. Unfortunately the…
Kiva President Premal Shah is worried about the drastic change that internet has taken since 2005, the year the site first launched. In a recent interview with TechCrunch, Shah noted that with game mechanics increasingly the norm and social games reaching an unprecedented audience, companies like Zynga are a stronger competitor to the micro-lending site…
One of the biggest mistakes that people make when designing engagement with gamification is to assume that cash (or stuff) is the ultimate reward. Time and time again, evidence shows that tangible rewards have serious deficits in an incentive scheme. Limitations include: They Can Turn Users Off: If your rewards don’t look good in…
There’s been a huge amount of interest for our Gamification Workshops in San Francisco (Nov 12) and New York (Nov 15); so much so that space is now extremely limited: we are down to less than 12 available spaces. The gamification workshops are an unprecedented opportunity to go hands-on with Amy Jo Kim and Gabe…
The last 7 minutes of my recent talk at Virtual Goods Summit was extracted and syndicated by BNET in a snappy little video we’ve embedded below. I call it “Three Perfect Bullets”, and it highlights some of the best takeaways from my work in gamification in the areas of Points, Badges and Levels. They are…
