G-List Interview: Brian Wong

G-List Interview: Brian Wong

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As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked continued the series interview between Brian Wong, CEO and founder of Kiip.

Keep reading for the full interview, and be sure to check out gamification.co/live for future interviews!

PhotobucketBRIAN WONG is the founder of kiip (pronounced “keep”), a mobile rewards network, backed by True Ventures. Kiip has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments”-based value model, versus the traditional attention based screen estate model. Very recently, Kiip was listed by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List.” Before starting kiip, Brian was responsible for key publisher and tech partnerships at the social news website Digg.com. He also launched the Digg Android mobile app, adding to the company’s rising mobile presence.
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Holding a tweetup w/ @Kiip CEO @Brian_Wong in a few min! Submit Qs with #gsummit or follow at http://gamification.co/live

Q1: To kick things off in <140 chars, how is #gamification important to @Kiip?
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We’ve used components of it to augment the reward experience in games and to surprise and delight users.

Q1.1: How does surprise and delight fit into the success of @Kiip as apposed to a traditional banner ad?


Former focuses on organic interaction and the latter on attention. We’re all about the moment, and providing value

Q2: Great answer! What are some of the downsides of the @Kiip model?

More about the size of the opp – social and casual gaming are different and tackling both takes a lot of innovation

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@Brian_Wong What categories of rewards does@kiip find have most resonance with gamers, e.g. fashion, music, travel?

@SFgamify still too early to tell but everyone loves free food!

Q3.1: Building from that, could you speak towards the importance of real vs virtual rewards?

To discuss on our panel 😉 both have their place. Real holds real-world affinity and pull in a cust relationship.

Last Q4: How will achievement based ads continue to develop? Does #gamification play a part? Free to answer in more than one tweet

Moments based rewards will hold its gamification roots but will evolve beyond mobile games. Simple as that!

Thanks to @brian_wong for the interview! Check for a breakdown at http://j.mp/pu7l1d and catch Brian at #GSummit Sep 15-16 http://gsummit.com

Gamification Co will be hosting it’s second Gamification Summitin New York on September 15-16. Join keynotes and design intensives from top businesses and creative professionals to learn how the new science of engagement is rewriting the rules of product design. For Gamification Blog readers, use discount code GCOBLOG for 25% off at http://gsummit.com/register. We look forward to seeing you there!

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