The Ultimate Game For Heel-A-Holics How do you gamify a fashion shoe store? Deborah Bee, director of creative marketing at the Harrods (@Harrods) department store in London, answers with Stiletto Wars, the new game available in Harrods’ mobile app this month. “Gaming is such an intrinsic part of our culture – it is the number one…
Join 130,000 People from 145 Countries Already Helping Neuroscience Those who think that scientists are all work and no play haven’t met MIT scientist Sebastien Seung (@SebastianSeung). In his quest to map the cells in the mammalian retina, he launched the EyeWire online game (@eye_wire). The game was first announced in late 2012 when Seung launched it…
In this episode of Gamification Revolution weekly webinars, Gabe talks to Phaedra Boinodiris of IBM about IBM’s initiatives to support regular employee education for the company’s 500’000 global employees.
If you’ve ever attempted to learn a second language, you might have found yourself overwhelmed by this apparently daunting task, or even worse, got yourself disengaged because of the dryness of traditional textbooks and lecture formats they are conveyed in.
Don’t give up just yet! There are a couple of game-like methods out there for you to diverge from the traditional learning setting. This year during GDC week, Influent was released. Aimed to be a “Language Game Redefined”, the game enables players to have a self-directed learning experience, immersing them in a 3D house, fully furnished with a rich amount of everyday objects that can be interacted with in the chosen language.
How do you make yourself do the things you don’t want to do?
Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow make yourself do the things you don’t want to do when you’re supposed to do them?
I feel your pain. Often, when I am on a speaking tour or designing curriculum, it is easy for me to get so focused on that project, instead of doing other important tasks that will help me grow my business. I put the long-term activity on the back burner.
The result? Empty calendar dates, a website that hasn’t been updated in months, unwritten blog articles, and a net zero new connections made.
That’s why I turned procrastination into a game – and it actually becomes not only challenging, but FUN to accomplish those things that would otherwise be put off. Now I look forward to focusing on and growing my business every day of the week. It goes like this…
Conspiracy Code Teaches American History with Virtual Spies When considering the difference between gamified learning and game-based learning, Conspiracy Code is a perfect example of a game-based learning game. Conspiracy Code is a 3rd person action/puzzler game that teaches a high school American History curriculum. Students play the game as two teenagers named Eddie and Libby living…
The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Knack.it Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.
This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.
Given the massive success of Fold.It and it’s crowdsourced approach to tackling protein folding to fight AIDS, it’s not surprising that other researchers are adopting this model for other applications as well.
Enter NanoDoc, a scientific simulation/puzzle game that will allow bioengineers and the general public to design nanoparticle strategies to treat cancer.
If it sounds futuristic, it totally is.
Linkin Park is clearly not afraid of new marketing strategies as evidenced by their new LP RECHARGE game, which is a free-to-play action game designed to raise attention to environmental issues and is set to the tune of Linkin Park’s new remix album, aptly named, Recharge.
Given that Recharge isn’t exactly a new album and is rather a compilation of remixes of songs (like Reanimation) off their last album Living Things, it looks like Linkin Park’s game was created to drive a little more interest in the album and their cause.
Developed in partnership with Kuuluu Interactive Entertainment, LP RECHARGE takes place in a not too distant future in which humans have consumed nearly all natural resources on the planet and the last remaining resources are being seized by killer robots.
Branch Banking and Trust Corporation (or BB&T) is a North Carolina-based bank that operates in more than 1,800 financial centers across the United States. Their services include commercial and retail banking as well as insurance, investments, mortgage, corporate and consumer finance.
BB&T has recently proved to be innovative through the addition of a mobile gaming application into their employee training program, with the purpose of teaching valuable leadership skills based on the premise that Beliefs influence Behaviors, which lead to Results, which influence beliefs, and it cycles on…
January on the upside-down part of the world ushers in the annual Sydney Festival – an amazing program of over 100 events and over 1000 artists across dance, theater, music, visual arts, talks, film and more. A bright yellow balloon is the Festival’s watermark, and it’s well-chosen – Sydney Festival is there to be shared, to…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked continued the series interview between Brian Wong, CEO and founder of Kiip. Keep reading for the full interview, and be…
Why waste time waiting for the bus when you can be scoring points for your ‘hood instead? January 28th marked the end of Yahoo! Bus Stop Derby in San Francisco. 20 Muni bus stop shelters were outfitted giant, 72 inch touch-screens where travelers-in-waiting can play one of 4 games. All the games were less than…
