In 2014 Notre Dame chose to switch faculty and staff over to Gmail and Google Calendar. At first, they were aiming to train 120 IT professionals how to provide support for the new system. This would enable students and the rest of the faculty and staff to get help when needed.
Although I haven’t been particularly interested in getting my Duo a fancy robe or other sort of outfit, users that get a kick from customizing their avatar probably do so. Let’s take a peek behind this door and imagine for a second the opportunities by further developing user avatars’ customizing options. I wonder if the app creators have considered the business deals that could potentially come together on this end.
Carrot Rewards From Down Under Move over, Bugs Bunny! There is a new rabbit in the land down under. His name is Buck, and he is the star of EB World, which is the customer loyalty program of EB Games in Australia. According to the company, Buck is a “loudmouth, cheeky bunny”. As the hero of…
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.
Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.
Expect to learn:
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
This week, Ashley Merryman (co-author with Po Bronson of two books on motivation) wrote a startlingly misguided op-ed in the New York Times entitled Losing is Good For You. The title suggests that the author was going to dive into the teaching power of failure (which is amazing). Instead, it’s a thinly supported screed against “rewarding kids for just showing up,” and judging from the comments it’s touched the Lazy Millennial nerve as well. While the authors deserve creative credit for creating a new middle class bogeyman in the form of the “Trophy-Industrial Complex”, the rest of the article is full of intellectual leaps that might leave parents and educators with the wrong impression.
A common feature of nearly all gamification implementations is the presence of a reward system. People are motivated by rewards but do they always have to come in the form of a cash prize or fancy gadget? Suchit Dash of ifeelgoods believes it doesn’t have to be.
Tangible Rewards come in many shapes and sizes, and though they may not scale super well, they can be transformative. See how you can use non-discount, tangible rewards to drive user loyalty and engagement in this fast-paced talk from rewards expert Suchit’s session at GSummit SF 2013.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Suchit’s presentation by downloading it here.
Entrepreneur prodigy Brian Wong has been sharing Kiip’s great case studies and strategies at GSummit ever since the first one in 2011. Check out his talk from GSummit 2013 to see what Kiip has been up to since then, the great success they’ve been achieving as a mobile rewards platform, and what it really means to “capture the moment”
If you’re interested in seeing Brian’s slides from his presentation, you can download it from the GSummit SF 2013 Slides page and be sure to subscribe to your YouTube channel to get all the latest videos as they come.
Loyalty is changing and MOGL’s gamified rewards platform is really shining through. MOGL is a gamified loyalty platform that rewards users for dining out at restaurants by giving 10% cash back on select restaurants and donating a meal to Feed America for every $20 spent. Their new partnership with Virgin America will allow MOGL to power Virgin’s new Elevate frequent fliers dining program.
San Francisco based startup Kiip has just secured a deal with UK-based sushi chain Yo! Sushi for Kiip’s mobile rewards network. The rewards network has been very successful so far, having gotten a recent $11M Series B funding and this partnership would mark Kiip’s first entry into the international market. Kiip’s current strategy has lent itself very well…
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
Moderator Christine Lagorio of Inc. Magazine is guiding panelists, Samantha Skey of Recyclebank, Irving Fain of CrowdTwist, Kris Duggan of Badgeville and Brian Wong of Kiip, in a discussion about loyalty programs and the ways in which they have evolved. Principally they are exploring why physical-world rewards (prizes, money, free-products) and other tangible benefits aren’t…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked continued the series interview between Brian Wong, CEO and founder of Kiip. Keep reading for the full interview, and be…
We’ve talked a lot about various gamified check-in sites and apps that allow you to complete chores, do good deeds and lose weight on the Gamification blogs recently. While these apps are fun, engaging and helpful to those who are already motivated, they are all still susceptible to getting “gamed”. In any game or gamified structure you will…
