Gamification of fitness is nothing particularly new with the likes of Nike+, Striiv and Fitocracy. However, a leader from the gaming industry has began to delve into foray with its new startup, Fitness Interactive Experience. Founded by Mike Tinney, former president of the online game company CCP Games North America (the makers of MMOG EVE…
The utilization of a reward and punishment system by national governments is a great way to induce desired human behavior among its citizens. When it comes to exemplary countries with positive reinforcements policies, one would not be immediately think of China. However, China’s experimentation with carrot-and-stick policies has produced an effective tax collection system with…
The rise of the internet and social media has overshadowed the once all encompassing power of billboards, print ads and television. With the waning of traditional media outlets, gone also are the days brands could just reach out and attracts customers with a single, linear message. To tackle these new challenges, advertisers are changing their…
Gathering back borrowed money from your friends can be a delicate subject and bankers face a similar predicament when collecting from delinquent borrowers. In order to improve themselves to become better bankers, they would have to learn how to judge individuals and be proficient in debt collection. Thus, BankersLab came up with a training simulation…
“I picked up the controller and experienced the kind of thrill I imagine people must have had in the 1950s when they heard rock-n-roll for first time. My life has not been the same since.” This was Russell Lovelady, a 23 year old reminiscing how he fell in love with soccer ever since he laid…
Games can be an effective medium of communicating a social cause to its targeted audience and SGN’s Rescue Reef is a prime example of social gaming done right. Rescue Reef is developed by social game developer SGN and it has recently joined forces with Phillip Cousteau’s nonprofit Earth Echo International. The new partnership has resulted in a…
US college tuition fees have been skyrocketing for the past decade and estimated student debt loans just exceeded over $1 trillion earlier this year. These signs are a cause of concern for higher education students but rest assured, Grantoo is on the case. Co-founded by Dimitri Sillam and Mikhael Naayem, Grantoo is a social gaming…
CodeAr.my has recently signed a Memorandum of Understanding (MoU) with human capital development centre, Might-Meteor Advanced Manufacturing Sdn Bhd, to bring the concept of gamification to Information Technology (IT) students in participating Malaysian universities and colleges. Since its unofficial launch at this year’s GSummit, CodeAr.my has established relationships with Stanford University to enhance the platform’s…
Customer service plays a vital role in business but truth be told, having to deal with customer complaints and troubleshooting for hours on end can be rather disengaging, until now. Freshdesk is here to tackle customer support challenges with their recently announced gamified platform, Freshdesk Arcade. With their gamified help desk, Freshdesk aims to transform…
Potential for Gamification Utilization in Business Process Management The full potential of Gamification still remains relatively untapped within the corporate setting but in a recent report by Gartner, Business Process Management (BPM) is poised to seize the opportunity. In the report, research director, Elise Olding, provides her key findings and recommendations for BPM in employing…
Reality Ends Here brings gamification into cinematic production at USC School of Cinematic Arts The education world has been learning how to apply gamification for academia and the USC School of Cinematic Arts (SCA) is doing just that with SCA Reality. Known also as Reality Ends Here, the project is a collaborative production alternative reality…
Preparing for the Cisco Certified Network Associate (CCNA) exam can be a daunting task for many people. However, Cisco Aspire is one of the newest games offered by Cisco Learning Network that can ease an exam taker’s worries. Cisco Aspire helps IT professionals prepare for their CCNA certification exam by focusing on networking fundamentals based on real-world examples…
The financial services sector is now taking gamification seriously and with the help of True Office, employee compliance training has never been more engaging. True Office, a one year-old startup, has attained some success working with several financial services by gamifying regulatory compliance training. Currently being tested in three banks, the startup’s product aims to…
