Ivan Kuo

GSummit SF 2013 Speaker List Now Available – Early Bird Discount Ending Tomorrow

Last month, the legendary Jesse Schell was added to the GSummit speaker roster and as of today, the full GSummit speaker list is now available for viewing. The full list may be available now but there are some more surprises and secrets that will be revealed in the next three months as we count down to GSummit SF this April 16 – 18.

This GSummit speaker list is proving to be very strong and features thought leaders from newly-attending companies such as Autodesk, Mckinsey, and Gametize to talk about how gamification is changing loyalty, consulting, and in other regions of the world.

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Top Articles for Enterprise Gamification in 2012

2012 was a great year for gamification in the enterprise as we saw many more companies begin to adopt gamification into the workspace. In today’s Best of 2012 feature, we look at some of the top stories in workspace engagement, strategy, and loyalty for businesses. There’s some really top-notch information in here, including gamification withdrawal effects, analysis of gamification’s current position in the Gartner hype-cycle, cultural differences for gamification, the evolution of loyalty, and even more after the jump.

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Total Gamified Car Experiences Coming Soon? Ford Opens up AppLink to Developers

According to the folks at CultOfMac, CES 2013 is underway and Ford has announced something exciting and potentially very big for the gamification community

This morning, Ford has announced that their formerly closed AppLink service has been opened for all iOS and Android developers to create apps that will be able to speak to a number of the car’s services.

Ford is calling this new initiative the Ford Developer Program and it will be available for free.

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Top Articles in Health Gamification for 2012

Just a few more left in our Best of 2012 series! This week we’re looking at some of the top articles for Health Gamification in 2012. We’re looking at a number of awesome little devices and programs to educate, assist, and protect the ill as well as those practicing medicine. Remember that the gamification health need not only apply to the sick; it is just as helpful for medical practitioners as well. It would seem that a number of the most popular articles were related to pediatric gamification, or simply, gamification targeted at children’s health. Read the full list after the jump.

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Les Boucles de Gameplay dans la Gamification

Le Game Design au service de la Gamification

Pour commencer il est important de rappeler que le Game Design et la Gamification sont deux champs distincts. Je vous invite à lire le très bon article de Gabe Zichermann à ce sujet à l’adresse http://cpc.cx/6gC.

Dans le développement d’un jeu les game designers utilisent les boucles de gameplay, qui permettent de mettre en place les mécaniques et le fun des jeux vidéo.

En tant que Game Designer j’utilise beaucoup les boucles de gameplay dans la gamification afin de structurer les mécaniques.

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Top Articles by Gamification Experts in 2012

We’re about halfway done with our Best of 2012 series and today we’re going to look at top gamification posts by gamification experts in 2012. Read on for outstanding advice about design, the pitfalls of gamification, top trends in loyalty, and what gamification will really mean going forth in 2013. Gamification experts will always have a voice on GamificationCo and we invite anyone who has something to say to step up to the plate.

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Why You Shouldn’t Ignore Gamification in 2013

In a recent Inc.com article by Erik Sherman about Trends to Ignore in 2013, Sherman is quick to dismiss gamification. I wholeheartedly agree with some of Sherman’s claims because a gamification effort that isn’t backed by appropriate goals and business models is simply just a gimmick and/or an ineffectual game. However, when Sherman speaks to the Hawthorne Effect and the whimsical nature of games, which is to say that this yet another dismissal of gamification without a full understanding of what it even means.

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Top Articles for Consumer Gamification in 2012

As we continue with our Best of 2012 Series, we look at some of the top gamification articles in 2012 to engage with consumers. 2012 proved to be an interesting year as more and more companies are choosing to adopt gamification in unique ways to engage with customers. As the industry saturates in 2013, these techniques will have to refined and reiterated and keep up with some of the best examples we see here today.

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How to Gamify Your Goals: A Step By Step Guide

When I started gamifying my goals last year, I didn’t think it would become something worth sharing. I simply wanted to create an effective system for tracking and achieving my goals – especially the ones that were in dire need of motivation. Despite its humble beginnings, this gamified system has far exceeded my expectations, and has even helped me acquire a dream job of sorts. It’s done a great deal of good for me, so I’d like to pass it along to you (in excruciating detail, of course).

This article contains the nitty-gritty details on the process of gamifying goals, along with a set of techniques that will help you get the most out of the system you ultimately create for yourself. So if you have (or intend to soon have) a challenging goal that would benefit from higher levels of motivation, it may be worth your while to read on.

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Add Some Gamification to Your Drunken Holiday Office Parties

It’s finally 12/21/12 and the world is supposed to end at any moment now. It also just so happens to be right at the cusp of Christmas and other major holidays. Whether you’re cowering in fear or celebrating the holidays like a sane person, chances are that you’re probably drinking a lot of alcohol for the occasion. Here are some gamification apps to make drinking even more engaging during your holiday boozing.

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Encouraging Gen-Y Entrepreneurship with the Gamification Market

According to many economists, encouraging the growth of small businesses and entrepreneurship is one of the best ways to help the country recover from the financial setbacks of the past few years. An entrepreneurial spirit does not come easily to everyone, though. It takes a certain type of personality to strike out independently, but there are also a range of business skills needed to find success. Schools, universities, and graduate management programs are taking note, and slowly but surely are introducing small business training modules to their curricula. Motivating kids to think about jumping aboard the small business wagon is, many believe, a smart move, both for the economy and the future development of our leaders. Particularly as technology continues to develop and become ubiquitous, there are likely to be an ever-increasing supply of entrepreneurial opportunities for those who are willing—and prepared—to take on the challenge.

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North Korea’s Crap Attempt at Gamified Propaganda: Pyongyang Racers

A Chinese company called Koryo Tours has been commissioned (or forced…who knows) to create a game simulating a driving tour around Pyongyang called Pyongyang Racers. You’re placed in a nondescript car and need to drive around this ghost-town of a city to collect oil barrels and stamps to see monuments in Pyongyang. After taking about  45 minutes to finish this crude game, I’ve come to the conclusion that Pyongyang Racers is one of the worst gamified marketing efforts I’ve ever seen.

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The Evolution of Loyalty with Rajat Paharia

Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. This week’s show features Rajat Paharia, Founder and Chief Product Officer of gamification platform, Bunchball. Here’s a rundown on some of the topics they spoke about:

  • What should people focus on first when starting to integrate gamification?
  • Why people fear personalized marketing and loyalty.
  • Rajat explains the “unfair value exchange” consumers are believed to have in gamification systems
  • Some examples of “negative” enterprise gamification
  • The current state of gamification in learning management systems


Download this episode (right click and save)

This will be our last episode of 2012 – so stay tuned for our return on January 11, 1:30 PM with Asi Burak, the Co-President of Games for Change.

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