A great deal of research has been done examining how game based learning has been used with phenomenal success in the world of education to enhance students’ learning experience and now more and more research is being done on how the corporate world is utilizing game based learning to increase job satisfaction, enhance training programs, improve productivity, increase sales, and ultimately drive profits.
Like many of you, I’m a huge fan of the Ted conferences and am in awe of the success they’ve had in spreading awesome ideas. So when earlier this year I was invited to give a talk at TedX Kids in Brussels, I rearranged my hectic schedule and set to work on a new talk….
GLEAMING INFORMATION FROM VIDEO GAME SCORES Neurological disorders have been in the news lately in large part due to the stunning revelation of Robin Williams’ Parkinson’s diagnosis and the viral ice bucket challenge campaign to raise money and awareness for ALS. Meanwhile, the diagnosis rate of another neurological disorder, Alzheimer’s Disease, has been steadily climbing…
Mashable has featured a case study of SCVNGR’s campaign with Buffalo Wild Wings, which goes into some detail on how gamification can benefit restaurant locations. Buffalo Wild Wings is a national chain with over 700 locations around the country, and in January they partnered with SCVNGR to apply the game layer in order make every…
This week, Gartner updated their analysis on the hype cycle of various areas in tech to include gamification. The hype cycle measures new technologies from their first appearance in research, through media hype and criticism, and finally to the plateau of productivity. Where does gamification stand? According to Gartner, it is just finishing its initial rise. Expectations of the…
Do you get a stuffy nose that you blame on allergies, but don’t know exactly what you are allergic to? The Zyrtec AllergyCast app could give you a better idea of what causes your allergic reactions.
Online Colleges Guide has a great infographic on how games are affecting education. It goes into some detail as to which games benefit which fields, such as the Civilization series giving hands on lessons in the interactions between history, geography, and politics, but I’m not sure how much Angry Birds benefits the understanding of physics…
JOIN For ME Engages and Educates Kids about Weight Management We’ve all been in the same boat – you’re running on the treadmill, seemingly for ages, yet you glance at the clock and it’s only been three minutes. We want to live a healthy lifestyle, but sometimes it can be so boring. We especially want…
How Gaming Keeps Us Learning for Longer “In the realm of strategy, only contradiction and paradox work. Common sense and straightforward linear logic always fails” – Edward Luttwak According to Charles Handy, success belongs to those who learn to embrace complexity by reconciling the contradictions of this world. Gabe Zichermann gives an example of these contradictions with…
Mother’s Day is almost here, and with it comes the necessary phone calls, gifts, and communication around showing appreciation for all of those hard working mommas out there. I recently had a conversation with Matthew Bromberg, founder and CEO of I’mOK, an interesting app for parents and mothers. I’mOK aims to improve communication between children and parents and…
In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.
This week, Aaron Price, co-founder of Livecube and founder of NJ Tech Meetup, will share his learnings after successfully gamifying social media at events, including GSummit for the past 2 years. We are also doing it this year, so stay tuned and participate to win awesome prizes!
Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.
Expect to learn:
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Looking for a game-based learning solution that uses games that people have actually played? Then check out what digital distribution giant, Valve, is doing with their Portal game series. Portal and its sequel, Portal 2, are now being used in an initiative called Teach with Portals. The game is a first-person shooter but by all means is no…
Stephen Totilo of Gizmodo isn’t completely sure how he feels about gamification, but he certainly hates cheaters. In his recent post called “You’re All Liars“, Totilo writes about how he became a frequent user of the check-in apps Foursquare and MyTown, the issues that arose as the apps changed to combat cheaters, how he himself…
The Department of Veteran Affairs estimates that between 11 and 20% of veterans of the Iraq and Afghanistan wars suffer from PTSD. Yet many soldiers who suffer from PTSD are reluctant to seek help and their loved ones may not know how to encourage them to do so. Some researchers are now using games in health as a strategy to get veterans the help they need. “Family of Heroes” by Kognito is an online simulation that helps equip families and friends of veterans to recognize symptoms of post-deployment stress and encourage veterans to seek help at the VA.
