Learning Manners Has Never Been More Playful While gamification has already made for some profitable business marketing ventures, the concept is also being applied to a variety of other mediums and outlets. As it turns out, books also provide some wonderful opportunities for games in education. The SMART Playbook: Game-Changing Life Skills for a Modern World…
When my first book, Game-Based Marketing was being picked up by its publisher in 2009, I tried to convince them that the right concept was a business strategy title. The original idea was called The Serious Business of Games, and was meant to look at a wide range of ways that games intersected with industry. As a result of the global financial crisis and the unproven nature of the discussion, they wanted something more focused. Of course, this was before the term gamification had come into common use and before the rise of Foursquare or Zynga. In short, the idea that combining game design with business could be a strategy was a little ahead of its time.
That time has come.
