The Gamification Revolution is now Available
When my first book, Game-Based Marketing was being picked up by its publisher in 2009, I tried to convince them that the right concept was a business strategy title. The original idea was called The Serious Business of Games, and was meant to look at a wide range of ways that games intersected with industry. As a result of the global financial crisis and the unproven nature of the discussion, they wanted something more focused. Of course, this was before the term gamification had come into common use and before the rise of Foursquare or Zynga. In short, the idea that combining game design with business could be a strategy was a little ahead of its time.
That time has come.
I’m pleased to announce the arrival of my third book, The Gamification Revolution – a look at how organizations of all sizes and stripes are crushing the competition with engagement science (and how you can too). We analyzed hundreds of case studies, design patterns and interviews with key experts to distill the most exciting concepts down into clear actionable ideas that you can use in your organization. We include approaches that are both high-tech and low-tech, across the arcs of Corporate, HR/Enterprise and Marketing strategy.
If gamification and engagement science are new to your organization, you’ll find a coherent vision for how you can make it core to your operating plan. Even if you’re a gamification expert, The Gamification Revolution is filled with analysis, insight and examples that deliver a fresh take on how to approach this exciting opportunity.
And approach it you must.
One thing that I learned in the process of researching, writing and editing this book is that gamification is quickly transitioning from a nice-to-have marketing/HR boost into a competitive bludgeon. Companies that understand how to engage consumers and employees are raising their interaction rates by an average of 30%, scaling loyalty at a fraction of its traditional cost, selling more product and hiring, training and retaining the best employees using this new approach. In short, they are building engagement into a sustainable competitive advantage — sometimes even turning their know-how into a profit center.
So the timing for The Gamification Revolution couldn’t have been better. As the millennial generation grows up, and as gamification becomes ever more widespread, your organization will need to understand these strategies to compete and win. And, for the first time, there is a roadmap.
Because it’s 2013, there’s also a conversation.
Dopamine built it from the ground up to make it easy to track, share and interact around the best content in the book. Whether you’re reading it with your workgroup, friends or alone — and regardless of platform — you can use ReadSocial to highlight the best ideas, share and discuss them with others, access twitter and web resources and have fun with the book. As you complete the chapter-based challenges, you can even unlock special bonus content and prizes.
And if the platform-agnostic app doesn’t float your boat, the book itself comes with puzzles and quests you can complete to deepen your understanding of the concept — all from the comfort of your paper pages.
So check out The Gamification Revolution today, and access its companion app, ReadSocial. Learn how companies just like yours are transforming their strategic, HR/Enterprise and Marketing initiatives with engagement science — and how you can leverage their insights to grow your career, crush the competition and have fun doing it.
If you’re interested in hearing me talk about The Gamification Revolution live for the first time, join me at 60+ other speakers at GSummit 2013 – it’s the best place to put these concepts into practice and interact with your peers.