As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…
Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.
Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.
Watch the full interview below to learn about:
And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.
Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.
He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:
Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.
Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity’s Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:
And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!
Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.
We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about
Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!
Educators are some of the hardest working people out there with some of the lowest budgets to do their jobs right. It takes ingenuity, creativity, and passion to achieve real engagement with students, which is why Amy Baskin’s Grammar Olympics and other game concepts for grammar really demonstrate the power of fun for teaching.
We invited Amy to come on our weekly webshow to tell us more about what she’s been up to and she shares some of her secrets and successes from her gamified endeavors. Check out the full video below for the interview
Be sure to join us this Thursday at 1 PM ET as Nir Eyal comes on to talk to us about designing habit-forming products. RSVP and sign-in to chat and join the conversation!
Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.
Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.
Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.
We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.
If you’re interested in trying out these games, check out Knack.it to request an invite.
Stella Grizont, Founder of woopaah! has been a Gamification Co regular and prominent GSummit speaker on the topic of positive psychology and happiness.
We were lucky enough to grab her to join our latest webshow to dive further into the science behind happiness and how a positive focus on psychology can have a significant impact on engagement.
She states:
“If you want others to be engaged, how can you embody that? Happiness.”
Watch the full video below for the full interview and be sure to catch our next guest this Thursday with Guy Halfteck, the CEO and Founder of Knack, a company dedicated to using games in order to discover our full talents.
As a special offer for all our readers, Stella Has been kind enough to offer a 50% code for her newest course on UDemy on The Science of Happiness: Hacks & Skills to Flourish.
Use code GABE for a discount on her online class!
Remember to check our channel every Thursday at 1PM ET for a new guest on the Gamification Revolution webseries and more great content like this.
Loyalty has always been about games and points since their inception so why has it taken so long for loyalty to embrace gamification as it is now? Scott Hughes, VP of Sales at PunchTab join our Gamification Revolution webshow to give us his input.
Watch his full interview below to get an idea of where gamification fits in with loyalty and what’s in store for the future.
Be sure to watch our next show on December 12 at 1:00 PM ET, featuring Stella Grizont of WOOPAAH!
When it comes to innovation, the gamification community is well-aware of the power of a fun game with many engaged players, like the crowdsourced AIDs research game Fold.it, for example. It’s no wonder that Pandodaily editor and NYU Professor Adam Penenberg felt compelled to write an entire book on the subject entitled Play at Work: How Games Inspire Breakthrough Thinking.
We invited Adam to come on our Gamification Revolution webshow to discuss some of his findings on the innovative power of games. Check out the full video below:
Download this episode (right click and save)
Be sure to catch our next episode on Thursday, November 7 at 1PM ET/1800 GMT, where we will feature Adweek Gamification Panelist and Boombox CEO, John Hendricks as our next guest.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 17 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and Nissan’s Creative Director of GT Academy, Karl Dunn
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In last week’s show we had prominent gamification community figure, Yu-Kai Chou to join us on our show. They spoke about Yu-Kai’s Octalysis gamification framework, long-term effects of motivation with white hat vs black hat gamification, and a discussion into why “serious games suck”.
Watch the full interview below:
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature prominent gamification community figure, Yu-Kai Chou.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:
“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”
What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode next Thursday, October 3 at 1PM ET/1800 GMT, where we will feature Michael Wu, Chief Scientist at Lithium.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this episode, Jim Wexler, CEO of Experiences Unlimited and chair of the Enterprise Gamification Forum, came on to talk about advergaming’s place in the world of gamification. Can advergaming still matter with gamification around? How can marketers decide between the two? Learn about Jim’s design philosophy in the full episode below:
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.
Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jeff Atwood, the esteemed man behind Coding Horror and co-founder of StackOverflow. Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
Regardless of where you might stand on the gamification versus game-design debate, each side has many lessons to offer to the other when you consider differences in their design. This week we brought on Jon Radoff, CEO of DisruptorBeam, to give us his input on various facets of gamification design as a game-designer. We take deep looks into story narratives, feedback loop lengths, and many other game design theories as it relates to gamification.
Catch the full video below:
