For 2 decades I’ve been deeply enmeshed in loyalty. First as a customer, then an obsessive “hardcore” loyalty junkie. Eventually my interest in loyalty helped give rise to the gamification movement and my work designing and developing engagement solutions across a wide range of industries. Although gamification encompasses much more than loyalty, I’ve continued to…
JetBlue’s TrueBlue Fandom As loyalty programs continue to rise in popularity, more and more companies are adopting them in an attempt to build loyalty and better engage their customers. According to a 2014 Gartner report, loyalty membership in the United States alone is approaching the three-billion mark. However, an ongoing trend suggests that, despite these…
In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…
We were excited to have Jerry Filipiak join us this year at GSummit. Jerry is the CEO at Comarch–one of our top Sponsors this year. Below are his bio, video and slides from GSummit SF 2014: Jerry Filipiak is CEO of Comarch Inc., the North American division of global IT solutions provider Comarch. Managing a team…
Below is an article from Comarch, one of our Gold Sponsors at GSummit SF 2014. Join us at GSummit this June 10-13 in San Francisco as we discover the secrets of engagement science together! Also, hear from Comarch’s CEO, Jerry Filipiak in his talk about “The Internet of Things: Using Technology to Engage”–where Jerry will…
