April 19, 2026
Headlines

Nike+

Nike+: Building Community and Competitive Advantage with Gamification

Ivan Kuo04 mins

Nike is a brand that has been engrained in the United States and around the world. Motivating people worldwide to “Just Do It”™ and be active; it is a beacon of health, wellness, fashion, and promoting physical activity. However, Nike hasn’t always been this successful. Arguably Nike’s most important product line is their running shoes. Nike has had fierce competition from Under Armour and Adidas for many years. Nike took a step forward and used gamification to increase customer engagement and brand awareness to take control of the running shoe market.

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Turning Big Data into Smart Data: Nike+ Drives Valuable Insight

Sudarshan Gopaladesikan04 mins

It was 2006 when Nike turned the most simple of sports into a key driver for adopting a healthier lifestyle. 7 years later, Nike+ now has about 7 million users. Socially rich data is key for any quantified self project, and running is no exception. The success of Nike+ is an example of how measuring performance is useful to gaining key insight. For users, they get to understand their running patterns better. For Nike, servers worth of Nike+ data can be turned into strategic business decisions to improve company performance.

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Nike and TechStars Betting Big on Gamification and the Quantified Self for 10 New Startups

Ivan Kuo35 mins

If you weren’t sure where the future of fitness technology was heading towards, let the 10 winners of TechStars’ new Nike+ fitness startup accelerator give you a clue: it’s going to be all about gamification and the quantified self.

Nike and TechStars first announced the launch of their digital fitness startup accelerator program in December 2012 to find startups that will help people lead more active lives. As of yesterday, they have officially picked the 10 lucky startups that will participate in their inaugural 3 month class. Each startup will receive $20,000 in funding, a workspace, and mentorship from big names like Foursquare Co-founder Naveen Selvadurai, TechStars founder David Cohen, and Nike’s VP of digital sport, Stegan Olander. TechStars will receive a 6% stake in equity of each of the companies in exchange for their support.

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GCo Review – Nike Fuelband Review: Conclusion

Ivan Kuo11 mins

The Nike Fuelband Review Conclusion After one month with the Fuelband, I have achieved the following: earned 81,403 Fuel, walked 292,717 steps, burned 31,833 calories, traveled 143.22 miles. The whole month so far has been pretty interesting since I’ve incorporated the Fuelband into my lifestyle. I’ve used this little device as both the laziest person in the world and a…

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Reworking the Fitness Game

Jeff Lopez88 mins

Ed Note: We’re initiating coverage today on the Gamification of Health, the most requested topic among our readers and a subject of extraordinary importance to us at Gamification.Co. Feel free to send us your article suggestions. – Gabe Zichermann Full-service gyms are currently going through hard times in the US. According to a recent New…

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