We were excited to have Nir Eyal join us again this year at GSummit. Nir is the Founder at NirAndFar.com. Below are his bio, video and slides from GSummit SF 2014: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming…
Speaker, author, entrepreneur, and GSummit Alumnus Nir Eyal joined us last week on the Gamification Revolution weekly webshow and discussed some of the ideas he presents in his Hooked Model on creating habit-forming designs. We review Nir’s thoughts on the ethics of creating these designs, the emotive effect of engaging experiences, and how the evolution of technology evolved user-experiences. Watch the full interview below:
If you’re interested in learning about Nir’s work, you can visit his blog at NirAndFar.com
Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they don’t have it? We’re not talking meth — we’re talking about addictive user experiences within the framework of engaging design.
Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.
Watch Nir’s session to learn:
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
GSummit has something for everyone. On Wednesday, upstairs in room 3 the events all revolved around the how’s and why’s of design. In case you couldn’t attend GSummit, you were at another room, or you want a recap of the events and you were there, here is the summary of the events in Room 3.
NEW YORK CITY – April 11, 2012 – The Gamification Summit (June 19-21, San Francisco) today announced several significant additions to its speaker lineup, including thought leaders, academics and experts from a variety of disciplines. New speakers that will take to the GSummit stage to discuss the latest in techniques for engaging employees and customers…
Growing up, like most kids I was an avid player. From video games to cops and robbers, cardboard forts (oh how I loved it when we bought new appliances!) and the occasional sport, play was an integral part of my childhood. As with most adults, play has become a much smaller part of my daily…
