An inside look at Rajat Paharia: CPO at Bunchball [SlideDeck id=’1828′ width=’100%’ height=’450px’] When asked what he’s most excited to learning at the Gamification Summit, Rajat answered, “I’d love to hear people discuss the hard ROI of their gamification efforts. Both the results that they’re seeing and the way that they’re measuring it. ” Hear…
Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….
I have an Op-Ed on VentureBeat today entitled “VCs level up with ‘gamification‘”. It focuses on the increased amount of seed and early stage capital that has been going into gamification within the last year and what that means for development and the future. Effectively, investment enters the gamification channel either as pure-play (gamification-only) or…
