August 1, 2026
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Rajat Paharia

rajat paharia on big data, loyalty, and gamification

The Future of Loyalty is in Big Data and Gamification

Ivan Kuo02 mins

Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Check out Bunchball’s Chief Product Officer Rajat Paharia as he explains the the next evolution of loyalty from GSummit SF 2013 .Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gamification revolution

Rajat Paharia discusses Loyalty 3.0 and the State of the Industry

Ivan Kuo01 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Bunchball Co-Founder, Rajat Paharia.

In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? For more information on Rajat’s new book, check out Loyalty30.com. Watch the full video to find out:




Download this episode (right click and save)
In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? Watch the full video to find out:

For more information on Rajat’s new book, check out Loyalty30.com

Read More

Top 10 Gamification Presentations at GSummit 2013

Ivan Kuo33 mins

GSummit 2013 was an absolute hit this year and every one of our knowledgable speakers brought some brilliant content to the stage for everyone to learn. Many people have been asking where the slides for each presentation are and I am happy to announce that we finally have all of them uploaded and ready for viewing at gamification.co/gsummit-2013-slides

However, some speakers resonated with our audience more than others, which was very evident through the use of our conference Twitter client, Memecube and generated huge amounts of buzz. See which GSummit speakers got the most attention according to Memecube:

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The Evolution of Loyalty with Rajat Paharia

Ivan Kuo01 mins

Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. This week’s show features Rajat Paharia, Founder and Chief Product Officer of gamification platform, Bunchball. Here’s a rundown on some of the topics they spoke about:

  • What should people focus on first when starting to integrate gamification?
  • Why people fear personalized marketing and loyalty.
  • Rajat explains the “unfair value exchange” consumers are believed to have in gamification systems
  • Some examples of “negative” enterprise gamification
  • The current state of gamification in learning management systems


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This will be our last episode of 2012 – so stay tuned for our return on January 11, 1:30 PM with Asi Burak, the Co-President of Games for Change.

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GList – Bunchball’s Rajat Paharia on How to Sell Gamification to Your Organization

Ivan Kuo02 mins

Today in our ongoing GList series, we’re featuring Rajat Paharia: As the founder and Chief Product Officer of Bunchball, Rajat Paharia knows a thing or two about the gamification industry. Rajat pioneered the first gamification platform, Nitro, in 2007 and has worked with numerous Fortune 500 companies to create some of the most successful gamified…

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G-List Interview: Rajat Paharia

Jeff Lopez01 mins

As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter. Follow @gamificationco for updates and submit questions with hashtag…

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Weekly Recap: gamification around the web

admin11 mins

This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…

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The Proof is in the Playboy

Jeff Lopez11 mins

Bunchball’s gamification campaign with Playboy digital has shown promising results. According to an interview with Bunchball’s chief product officer Rajat Paharia in VentureBeat, “We’ve seen huge growth in gamification over the past year and we’re thrilled to see that translate into genuine customer demand.”

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