Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
During our coverage of GSummit 2014, we sat down with Robyn Hannah (@robynhannah) from Punchtab to discuss the relationship between their company’s approach to customer loyalty implementations and how data driven decisions are baked into their formula. Robyn Hannah, Vice President for PR and Communications at PunchTab, a technology platform enabling brands to engage their customers and gain actionable…
When you go to a conference, how many times do you check your phone? If it’s less than once every six minutes, you’re already behind the crowd.
If you didn’t know already, GSummit, the world’s best conference on gamification, is right around the corner. We at TechnologyAdvice are super excite to be present and to learn that, this year, they’ll be making use of Livecube, which is just one of the many, many reasons to be excited about the conference. I got to bend the ear of Aaron Price, the founder of Livecube.
Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that the main benefit is to stimulate brand loyalty. Although brand loyalty does hold high significance and is vital to any business’ success, there is another important advantage for your organization from using gamification in those regards – SEO. The basic game mechanics used in gamified processes all lend to boosting your search engine optimization and this article will tell you how.
