Avoiding the Uber S#!tstorm – The Gamification of Demand Surge Pricing
Uber’s Surge Pricing Needs Work This past weekend, there was a mild snowstorm in NYC. As it happened to be on a Saturday night during the festive holiday season, demand for transportation was extra high, and on-demand ride services like Uber jacked their prices up by as much as 7x. Users were outraged, the media…
