Blue Goji

The Creators of Guitar Hero Want to Make Your Treadmill Less Boring

Even if you deny your participation with the plastic instrument fad with Guitar Hero and Rock Band in the late 2000’s, everybody had a taste of how awesome it was to be a fake rockstar. The toy instruments sure didn’t make anyone into a musician but what if these same mechanics actually helped you run or bike more? That’s a much more feasible prospect to accomplish.

Guitar Hero co-creators Kai and Charles Huang have been quietly working on a series of game accessories that could be used on bikes, treadmills, and ellipticals in their new venture called Blue Goji.

Read More

Behavior Change: Improving Lives and Increasing Longevity with Gamification Part II

Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. Brostek speaks about gamification being…

Read More

Gamification on the Cisco Blog

In this recent post on the Cisco blog, Dannette Veale uses common examples to help illustrate what gamification really means – like Foursquare, Quest to Learn charter school, Evoke and Wii Fit.  She also quotes Gabe Zichermann and his now famous SAPS model for rewards systems. The article also mentions GSummit and how it sold…

Read More

Reworking the Fitness Game

Ed Note: We’re initiating coverage today on the Gamification of Health, the most requested topic among our readers and a subject of extraordinary importance to us at Gamification.Co. Feel free to send us your article suggestions. – Gabe Zichermann Full-service gyms are currently going through hard times in the US. According to a recent New…

Read More