We were excited to have Yu-kai Chou join us this year at GSummit. Yu-kai is a Partner at Enterprise Gamification Consultancy (EGC). Last year at GSummit, he was one of our MC’s. This year, he gave a hands-on lab about Octalysis. Below are his bio and slides from GSummit SF 2014: Yu-kai Chou is a Gamification Pioneer…
GSummit is coming up soon, and we couldn’t be more excited about it. We’re happy to share with you the TechnologyAdvice podcast we did with two of the foremost thought leaders in the gamification industry, not to mention speakers at the upcoming GSummit – Yu-kai Chou and Gabe Zichermann. Listen to the podcast and read the summary!
Gamification is considered a relatively new term. As a new term, its definition is in flux and is continually changing. The popular media and different professionals continue to offer different and sometimes competing definitions. As different definitions are offered, it is up to everyday people to accept or reject those definitions.
Gartner, a leader in information technology research and advisory, has recently offered a new definition of gamification. As an industry leader, their definition carries some weight. Gartner redefines gamification as, “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” This is a very loaded definition with very specific implications.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 17 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and Nissan’s Creative Director of GT Academy, Karl Dunn
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In last week’s show we had prominent gamification community figure, Yu-Kai Chou to join us on our show. They spoke about Yu-Kai’s Octalysis gamification framework, long-term effects of motivation with white hat vs black hat gamification, and a discussion into why “serious games suck”.
Watch the full interview below:
We all know that gamification is among the world’s fastest growing professional service industries and continues to greatly impact corporate and social enterprises worldwide. However the importance of this field has further been demonstrated recently with the announcement that 2013 will see the first ever Gamification World Championships.
Originally proposed to the The Fun Factory by Kevin Richardson of San Francisco, the Speed Camera Lottery was implemented by the Swedish National Society for Road Safety on site in Stockholm, Sweden in November 2010. Using existing traffic-camera and speed-capture technologies, the Speed Camera Lottery device would photograph all drivers passing beneath it. Each vehicle’s speed was displayed to the drivers passing by and recorded by the system. Speeders would be photographed and issued a citation, with the proceeds going into a cash fund. Drivers who obeyed the speed law would also be recorded and entered into the lottery, where they would be eligible to win some of the money from the speeders.
This case study has been seen by almost everyone within the gamification industry, but how can we learn to create an innovative solution like this by ourselves for our own projects? The answer for that is to dig deeper into the motivating factors involved by examining the project through the Gamification Framework Octalysis.
This year’s GSummit is bigger and better than ever before, with 80 speakers and dozens of sessions covering key engagement science topics across marketing, loyalty, HR/enterprise, product design, UI/UX, learning/education and health. After the hands-on workshops the first day (which are selling out), the rest of the event is jam-packed with meaningful, highly curated talks from some of the best and brightest speakers in the world. To make sure the days flow smoothly, and everyone is getting the maximum insight from their time, we bring in top community experts to act as hosts throughout the conference.
Last year, Jessica Rogers and Ashok Kamal brought their unique insights to the floor to marshall an amazing event.
This year, we’re pleased to invite three of the most influential and vocal members of the global gamification community to be our hosts for GSummit 2013:
