Australian snack company Fantastic Delites set up a self-managing vending machine game that challenged onlookers to earn a free snack. From pressing a button 1000 times to dancing in front of a camera, it seemed like everyone was willing to play with the vending machine to earn a prize. Check out the video below to see it in action:
It is really fascinating to see that one person was actually willing to hit a button five thousand times for a box of free snacks. In thinking about what drew onlookers to the machine, the free snack was a small prize compared to the group experience of interacting with a fun vending machine. Kudos to Clemenger BBDO for designing the machine.
via PSFK
