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Watch Live Streaming Coverage of the Gamification Summit Online

By admin -
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The Gamification Summit is officially sold out!

Obviously, we’re more excited than ever for Jan 20th, but even if you weren’t one of the lucky people who snagged a ticket to this exclusive event, you’re in luck. You asked, and we’re teaming up with Fora.tv to bring you live streaming coverage of the conference so you can still hear amazing keynotes, case studies and panels from top thought leaders in the comfort of your own home or office.

If you register now you’ll get access to the entire day of sessions (with 30 days to watch and review*) featuring speakers like Neal Freeland from Microsoft and Jesse Redniss from Comcast/NBC. There are in-depth case studies, raucous panels and blockbuster keynotes planned for the summit – it truly is the next best thing to being there.

You simply can’t get this kind of Gamification wisdom in any other setting.

Register now through Jan 14th to take advantage of special $149 Early Bird pricing.  After Friday, the price goes up to $199, so get signed up now.

*Note: while we make every effort to ensure that sessions are viewable live in real-time on Jan 20th, we cannot be responsible for any technical issues that may make part of the day’s content unwatchable. Additionally, some sessions may not be available for archival viewing.

Only 19 Tickets Left for the Gamification Summit!

By Gabe Zichermann -
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The response has been, for lack of a better word, overwhelming. There are only 19 more tickets available for the Gamification Summit, after which we will be completely sold out. If your plans include gamifying your business this year, procrastinate no longer!

Don’t miss your chance to hear keynotes, case studies and panel discussions from top thought leaders in gamification and get a chance to network with representatives from top companies. And don’t pass up the opportunity to join GSummit attendees and TechCentralSF for the Start Up Crawl – Game Edition after party.

Register now for the Gamification Summit.

Gamification Articles on ZDNet and Gamezebo

By Gabe Zichermann -
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There’s been an amazing amount of press surrounding the Gamification Summit and my philosophies around gamification in general. Libe Goad gave a great shout out in her recent post on ZDNet called “Can FarmVille make dealing with the IRS more fun?” She quotes from my recent radio interview with Lisa Osbourne of KFWB radio in Los Angeles and mentions a bit about the Gamification Summit.

I was also interviewed for this piece by Joel Brodie of Gamezebo where I share web-based and “real world” examples of gamification, how it can solve major problems in education and healthcare, talk a bit about gamification backlash, the Gamification Summit and even get to brag a bit about my awesome cooking skills!

I’d also like to thank Jane Tabachnick for this very flattering blog post, “Why You Should Be Using Games To Grow Your Business – Intro to Gamification”, where she credits me for inspiring her to gamify her start up Moozly!

The Gamification Summit is exactly 2 weeks away! It’s getting a lot of attention and will surely sell out. Register now to guarantee a space!

Amazing Networking Opportunities at the Gamification Summit

By admin -
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The Gamification Summit is only 2 weeks away! Excitement is building and available tickets are dwindling. Of course, The Gamification Summit will have amazing keynotes and panels, featuring speakers from such top companies as:

  • Google –Amit Fulay, Product Manager
  • NBC/Universal -Jesse Redniss, Vice President of Digital
  • Bing – Neal Freeland, Director
  • Zynga – Manny Anekal, Global Director of Brand Advertising
  • Playboy Enterprises – Greg Johnson, VP Digital Ventures
  • ngmoco/DeNA – Clive Downie, VP Marketing
  • DevHub – Geoff Nuval, CEO

and some speakers you may not have been aware of such as:

  • myYearbook – Geoff Cook, CEO
  • RecycleBank – Samantha Skey, CRO
  • Leapfrog Builders – Josh Kramer, Founder
  • Mohr Davidow Ventures – David Feinleib, Partner
  • Persuasive Games LLC – Ian Bogost, Founder

It’s also important to remember that they’ll be plenty of time to mingle and network with attendees who are representing other top companies who will be eager to discuss gamification with their peers:

  • Zappos
  • MTV Networks
  • BBVA
  • Electronic Arts
  • Disney
  • imvu
  • Deviant Art

– and many more!

Attendees will also have the chance to hear in-depth platform sessions from gamification greats BigDoor Media and Bunchball during the second day workshop.

Register now for the Gamification Summit to have the networking opportunity of your career!

“You’re Being Gamed” Article in The Awl

By admin -
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Our own Gabe Zichermann was recently interviewed by Choire Sicha of The Awl for this great article called “You’re Being Gamed“. The piece talks about Gabe’s beginnings in gamification, a broad overview of gamified advertising going on today, like Jay Z’s Decoded campaign sponsored by Bing and headed by Droga5, and how gamification can help with issues like the environment through companies like RecycleBank, and ideas on how to improve healthcare.

The article also mentions The Gamification Summit and how huge it is going to be! It’s right around the corner, so you should register as soon as possible to hear from speakers like Gabe Zichermann, Samantha Skey, CRO of RecycleBank, Neal Freeland, Director at Bing and many more!

Gamification Talk on KFWB Radio in LA

By Gabe Zichermann -
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I was recently interviewed by Lisa Osbourne of KFWB radio in Los Angeles and Lisa.FM. It’s a short piece, and you can hear it in it’s entirety here. I briefly define what gamification is and discuss the SAPS system as well as what attendees can expect at The Gamification Summit.

There’s still time to register for the Gamification Summit by visiting gsummit.com. But don’t wait much longer- the summit is only a few weeks away and is almost sold out!

TechCentralSF and GSummit Bring You The Start Up Crawl – Game Edition!

By admin -
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TechCentralSF and The Gamification Summit are teaming up to bring you The Start Up Crawl – Game Edition! This is an exciting after party that will start at Pedro’s Cantina following the Summit at 6:30pm on Thursday, Jan 20th where we’ll meet up with representatives from Badgeville. From there, we’ll continue to “crawl” to some of the hottest gamified companies in San Francisco.  The first 50 to arrive will get a free drink ticket! Best of all, GSummit attendees can come for free with a wrist band provided at the conference.

Even if you’re not able to attend the Gamification Summit, you’re still invited to register for the Start Up Crawl – Game Edition for the small fee of $25. Save $5 if you register before January 10th!

TechCentralSF is San Francisco’s exclusive online directory resource and collaborative community for High Tech, Biotech, and Cleantech with over 1,000 start-up companies and established innovators making breakthroughs across San Francisco.TechCentralSF is a B2B exchange to support entrepreneurs, startups & the SF tech ecosystem. Collaborate and find extraordinary business opportunities for “All Things Tech in SF” www.TechCentralSF.com

We’re very excited to be able to collaborate with TechCentralSF for this exclusive event. Don’t wait! Register for the Gamification Summit and the Game Crawl after party now!

And be sure to follow @techcentralsf  and @gsummit2011 for more updates!

The G-List: Rajat Paharia

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An inside look at Rajat Paharia: CPO at Bunchball

[SlideDeck id=’1828′ width=’100%’ height=’450px’]

When asked what he’s most excited to learning at the Gamification Summit, Rajat answered, “I’d love to hear people discuss the hard ROI of their gamification efforts. Both the results that they’re seeing and the way that they’re measuring it. ”

Hear Rajat talk about the past, present and future of Bunchball at

the Gamification Summit, January 20th 2011

You can read more of Rajat’s thoughts by following him on Twitter @bunchball
And don’t miss hearing him speak at the Gamification Summit.

Look for more G-List entries in 2011!

My Favorite Gamified Movie of 2010: Scott Pilgrim Vs. The World

By Danyell Thillet -
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The year is almost at an end, which means everyone is creating their “Best of 2010” lists. A film that I know is on many of those lists is also one of my favorites from this past year: Scott Pilgrim VS. The World. There are many reasons why I enjoy this film.  The characters are quirky without being one-dimensional, the style is slick, and the action is fun and captivating. And in general I’m a huge fan of director Edgar Wright (Spaced, Shaun of the Dead) and star Michael Cera (Arrested Development, Juno).

The real reason I bring it up, however, is for the gamification of it all. Many critics of the gamification craze have sarcastically asked if one day everything will be a game. The movie, based on the wildly popular graphic novel series by Bryan Lee O’Malley, answers the challenge by saying “What if it was? Wouldn’t that be AWESOME?” Even the iTrailer for the movie was gamified. Click on the screen to unlock info, special featurettes and acheivements while you watch:

We already call dating a “game” – Scott Pilgrim makes the quest for love into a high-stakes beat-em-up RPG where you earn coins for defeating rivals, power-ups for drinking coffee and can unlock special achievements for developing self respect. And how much easier would life be if the “stats” of everyone you met popped up right in front of you? Of course, we’re talking fantasy here, so gamified life could never be quite so epic. Luckily Ubisoft Montreal also developed a Scott Pilgrim game for Playstation Network and XBox Live back in August that should help to fill in the gaps left in reality.

If you don’t get the game or the movie as a gift this holiday, get them as a gift for yourself! Real life might not be this much fun yet, but at least you can pretend.

Roadify Community Helps Bring Some Order to Snowtastrophe

By Danyell Thillet -
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Heavy snowfall in New York is to be expected this time of year. We have really humid weather, our summers and winters are equally brutal and our proximity to the ocean often makes forecasts difficult more than just a few days in advance. But the recent East Coast blizzard seems to have taken New York City completely by surprise. Or at least that’s what you would think if, like me, you live in Brooklyn and rely entirely on the MTA to get to work.

While airline passengers were grounded, unable to travel across states, I had trouble even leaving my apartment this morning. Many roads left unplowed, sidewalks covered 2 feet deep, and no bus service. Of course, the only way you would know there was no bus service was to wait for the bus and have it not arrive. (The advisories on the MTA site were vague at best during rush hour.) Once arriving at the D train and finding its steps just as thick with snow as the sidewalks, waiting 20 minutes for it to arrive and being delayed another 20 due to passengers trying to cram into an already over-full train at every stop…getting to the Gamification offices was just exhausting. A snowfuffle, if you will.

Luckily, our friends at Roadify.com were vigilant and helpful and didn’t leave us Brooklynites in the lurch by ourselves. I had recently written about Roadify– the online and mobile-based, user-updated source for real-time transit schedules and parking availability- for its use of gamification to get results and build community. The best part of having built said community is that you can tap it to get information in times of need.

Roadify has turned to its users to send them alerts about weather conditions and the state of the MTA to help fill in the massive gaps of information. The dedicated Roadify crew has shifted through text, Twitter and email to assess what’s happening with buses and trains and what you can expect for your daily commute. Over the last couple of days, I’ve received several emails detailing service conditions, wishing me well and generally easing anxiety about the situation.

[blackbirdpie url=”http://twitter.com/#!/roadify/status/19808851113017344″]

The most amazing part is Roadify is not giving out points for alerts. Usually one would receive StreetCARma points for giving info on buses and trains. But the community is now just looking out for the community, with no additional reward required. The loop of helping and being helped has been so well crafted that Roadify users will just give for its own sake. We can all rest assured, knowing that we’ll continue to earn from our kindness once things go back to normal. In the meantime, Roadify keeps reminding us that we’re all actually neighbors.

Get a New, Free Chapter of Game-Based Marketing

By admin -
0

Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers.

Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there are months of delays between each step (writing, proofing, printing, release) – and as we all know, the tech industry moves fast. So notably missing from Game-Based Marketing were the topics of Location-Based Services and Social Shopping – two of the fastest growing and most influential categories that use game mechanics.

We’ve rectified that today with the introduction of a new, supplemental chapter for GBM readers. It continues the easy-to-follow analysis made popular in GBM – but extended to social shopping services like Gilt and Groupon, and location-based networks like Foursquare and MyTown. And, it’s completely free to readers of Game-Based Marketing. Just fill out the form below (or click this link if you can’t see it) and get instant access to the chapter:

The G-List: Jesse Redniss

By admin -
0

An inside look at Jesse Redniss: VP of Digital at NBC/Universal

[SlideDeck id=’1760′ width=’100%’ height=’500px’]

When asked what he’s most excited to learning at the Gamification Summit, Jesse said:

“I’m really excited to meet the various people I have been following over the past few years. The pioneers that have helped innovate and propel the emergence of “gamification” as a viable practice/science in business. In our everyday world, it’s rare to take the time to really absorb everything that’s being done outside of our own spheres…I’m excited to peak into other spheres..”

Hear Jesse talk about the past, present and future of NBC/Universal at the Gamification Summit, January 20th 2011

You can read more of Jesse’s thoughts by following him on Twitter @jesseredniss

And don’t miss hearing him speak at the Gamification Summit in January!

Gamification in the LA Times

By Danyell Thillet -
0

Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR. There are a lot of interesting thoughts from other gamification experts as well, like Rajat Paharia of Bunchball. It’s a thorough look at this kind of gamification and a good read. You should definitely check it out!

The article also makes mention of the Gamification Summit (January 20-21). If you haven’t yet registered, you should do so immediately. The event will most certainly sell out and it’s the place to be if you want to hear more of this kind of insight and from speakers like Rajat. Register now!

The G-List: Sebastian Deterding

By admin -
0

An inside look at Sebastian Deterding: game designer & UX researcher

[SlideDeck id=’1712′ width=’100%’ height=’450px’]

You can read more of Sebastian’s thoughts by following him on Twitter: @dingstweets

And don’t miss hearing him speak at the Gamification Summit in January!

Gamifying Advertising: Tipp-Ex’s a winner

By Gabe Zichermann -
2

Mashable put out their list of top watched YouTube ads of the year, so I couldn’t resist. Going through the commercials, I was unsurprised to see famous athletes, screwball comedy and long-form artistic work. What really caught my eye was an extraordinarily successful and clever ad campaign from Tipp-Ex, a white-out brand from Germany.

I encourage you to check it out yourself, but be sure to go through the whole sequence (including giving the bear some instructions). Here’s the Tweet that kicks it off:

[blackbirdpie id=”17910612944224257″]

Basically, it’s a Choose Your Own Adventure (or the 2D video-based equivalent) that doesn’t require suspension of disbelief in the “world” to be viable.

Although not dissimilar from Burger King’s hugely successful subservient chicken campaign of a few years ago, what really sets this ad apart is the tightening of the reward loop. They anticipated a range of possible verbs users might choose and created an ad unit that responds well in the 90th percentile to user requests. In some respects it appears to pass the Turing Test of intelligence (though it doesn’t try to fool us in any way beyond remaking a youtube page) – and if nothing else it certainly makes the experience more fun.

Our central point of engagement is with testing the system to see how it will respond to new verbs we’re thinking. In essence, they’ve smartly shifted the focus from being about the product or even the ad’s content to the system that delivers the content. They’re encouraging us to try and master their system, which becomes very addictive. Obviously, the experience would be better if they provided some kind of socialized feedback (e.g. a leaderboard of verbs that hadn’t been thought of with a voting mechanism to have the bear do more stuff, or giving you the opportunity to kinect/green screen some users into the bear videos, best tribute video contests, etc) – and would work longer term. But for a start, this is a great example of lateral, game-based thinking in the ad world, and couldn’t come at a better time.

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